Bath and shower continued to record steady growth in retail value terms, driven by new product developments and the growing popularity of multi-step shower routines. Body wash/shower gel is the largest category by retail value and benefits from rising consumer awareness, especially in rural areas. Young consumers have been keen followers of multi-step shower routines, involving bar soap followed by a body wash/ shower gel, which has been popularised on social media.
Euromonitor International's Bath and Shower in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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