Bath and shower recorded strong growth in retail volume and current value terms in 2024 despite there being no major innovations or changes in this category. Bar soap remains the best-selling product, but the convenience offered by liquid soap has become increasingly attractive to Mexican consumers. Thus, while holding a smaller overall share of sales in volume terms, liquid soap saw seeing stronger volume growth compared to bar soap in 2024. When it comes to basic essential categories like bar...
Euromonitor International's Bath and Shower in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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