Bath and Shower in Mexico

Bath and shower recorded strong growth in retail volume and current value terms in 2024 despite there being no major innovations or changes in this category. Bar soap remains the best-selling product, but the convenience offered by liquid soap has become increasingly attractive to Mexican consumers. Thus, while holding a smaller overall share of sales in volume terms, liquid soap saw seeing stronger volume growth compared to bar soap in 2024. When it comes to basic essential categories like bar...

Euromonitor International's Bath and Shower in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bath and Shower in Mexico
Euromonitor International
May 2025
List Of Contents And Tables
BATH AND SHOWER IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bar soap remains the key sales driver in bath and shower
Unilever's strategic investment boosts personal care production in Mexico
Discounters lead distribution but supermarkets and hypermarkets making inroads with strong value proposition
PROSPECTS AND OPPORTUNITIES
Organic growth predicted with specialised products gaining popularity
Pack refills present various benefits
Body wash/shower gel set to become part of consumers’ daily skin care routines
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2019-2024
Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN MEXICO
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings