
Bath and Shower in Kazakhstan
Description
Sales of bath and shower products in Kazakhstan registered positive growth in both current value and volume terms in 2024. The pandemic encouraged a greater focus on personal hygiene, which continues to sustain high demand. Body wash/shower gel was the largest category by value and also the most dynamic, having overtaken traditional bar soap in 2023. Interest in these offerings, as well as liquid soap, is rising, driven by changing lifestyles, and the expansion of modern retail formats. Consumer...
Euromonitor International's Bath and Shower in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Bath and Shower in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
19 Pages
- Bath and Shower in Kazakhstan
- Euromonitor International
- May 2025
- List Of Contents And Tables
- BATH AND SHOWER IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Shift towards body wash/shower gel drives value growth
- Colgate-Palmolive holds sway
- Health and beauty specialists retain their lead but e-commerce gains strength
- PROSPECTS AND OPPORTUNITIES
- Movement towards higher-priced body washes/shower gels will be key driver of growth
- Consumer preferences will shift towards larger formats and “clean” formulations
- Bath and shower products are evolving with skin care-grade ingredients and multifunctionality
- CATEGORY DATA
- Table 1 Sales of Bath and Shower by Category: Value 2019-2024
- Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
- Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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