Sales of bath and shower products in Kazakhstan registered positive growth in both current value and volume terms in 2024. The pandemic encouraged a greater focus on personal hygiene, which continues to sustain high demand. Body wash/shower gel was the largest category by value and also the most dynamic, having overtaken traditional bar soap in 2023. Interest in these offerings, as well as liquid soap, is rising, driven by changing lifestyles, and the expansion of modern retail formats. Consumer...
Euromonitor International's Bath and Shower in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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