Bath and Shower in Japan

In 2024, bath and shower in Japan experienced robust retail current value growth, partly bolstered by a resurgence in demand for liquid soap due to the persistent high levels of various infectious diseases, including influenza. However, rising from a low base, it was intimate hygiene which saw the strongest value growth rate in 2024. Meanwhile, premium products within major categories such as bath additives and body wash/shower gel performed well, contributing to the overall health of the catego...

Euromonitor International's Bath and Shower in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.