Bath and Shower in Italy

Bath and shower recorded positive growth in current value and retail volume terms in 2024, driven by a combination of socioeconomic factors and consumer trends. The enhanced hygiene habits developed during the COVID-19 pandemic continued to positively influence the market, with consumers maintaining an increased focus on personal cleanliness and hygiene. The improved inflationary situation also helped stabilise prices, making products more affordable for a broad segment of consumers, thus fuelli...

Euromonitor International's Bath and Shower in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.