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Bath and Shower in Italy

Publisher Euromonitor International
Published May 13, 2025
Length 26 Pages
SKU # EP20050095

Description

Bath and shower recorded positive growth in current value and retail volume terms in 2024, driven by a combination of socioeconomic factors and consumer trends. The enhanced hygiene habits developed during the COVID-19 pandemic continued to positively influence the market, with consumers maintaining an increased focus on personal cleanliness and hygiene. The improved inflationary situation also helped stabilise prices, making products more affordable for a broad segment of consumers, thus fuelli...

Euromonitor International's Bath and Shower in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Bath and Shower in Italy
Euromonitor International
May 2025
List Of Contents And Tables
BATH AND SHOWER IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hygiene and sustainability concerns two big factors influencing demand
Dove remains perched on the top following brand relaunch while private label takes off with strong value positioning
Distribution remains focused on presenting the best value for the consumer
PROSPECTS AND OPPORTUNITIES
Body wash/shower gel set to be the main growth driver with a focus on new innovations
Skinification trend expected to inform new product development
Functional fragrances could elevate bath and shower experiences
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2019-2024
Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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