Bath and Shower in Finland

Bath and shower saw moderate growth in Finland in 2024, thanks mainly to demand for added-value products. At the same time, mass men’s bath and shower and intimate hygiene products also contributed considerably to overall expansion.

Euromonitor International's Bath and Shower in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bath and Shower in Finland
Euromonitor International
May 2025
List Of Contents And Tables
BATH AND SHOWER IN FINLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth despite maturity for much of bath and shower
Unilever holds on to number one spot in 2024
Grocery retailers lose share but maintain channel leadership in bath and shower
PROSPECTS AND OPPORTUNITIES
Value sales set to see further rises throughout forecast period
Private label will continue to benefit
Focus on natural, organic and sustainable offerings
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2019-2024
Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN FINLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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