Bath and Shower in the US

In 2024, bath and shower in the US saw solid retail current value growth, in the mid-single digits. Growth across most categories was muted compared with the more volatile (and overall higher) growth of 2023. Despite this, bath and shower was a stand-out category within beauty and personal care in 2024, with future growth and innovation also headed in a positive direction as the lines blur between wellness and beauty. With continual product launches throughout 2024 which catered to consumers’ em...

Euromonitor International's Bath and Shower in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.