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Baked Goods in Vietnam

Publisher Euromonitor International
Published Dec 18, 2025
Length 26 Pages
SKU # EP20676988

Description

In Vietnam, baked goods recorded strong value growth and slight volume sales growth s in 2025, supported by urbanisation, busy routines and consumption habits that keep packaged cakes, bread and pastries embedded in daily life. Bread was the most dynamic subcategory in value terms, while pastries also performed well as brands broadened savoury options and pushed flavour-led novelty to appeal to younger consumers. Prices remained broadly affordable and products were widely accessible across both...

Euromonitor International's Baked Goods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Baked Goods in Vietnam
Euromonitor International
December 2025
List Of Contents And Tables
BAKED GOODS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and gifting keep baked goods demand steady
INDUSTRY PERFORMANCE
Cultural lifestyle and product accessibility support stable demand in 2025
Bread drives overall growth, while prices remain favourable
WHAT’S NEXT?
Cultural gifting trend will continue to support stable demand
Better-for-you variants set to expand over forecast period
Manufacturers to invest more in sustainability efforts
COMPETITIVE LANDSCAPE
Global companies lead through product innovation and investment in local manufacturing facilities
Orion Food benefits from strong investment in marketing and engagement
CHANNELS
Small local grocers continues to lead distribution despite regulatory pressure
E-commerce rises though comes under stricter regulations
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Essentials remain resilient amid cost pressures and health-led upgrades
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Essential nature of staple foods ensure stable demand in 2025
Affordability remains key concern for local consumers
Sustainability trend slowly gains ground in 2025
WHAT’S NEXT?
Forecast period will see continued demand for staple foods
Food safety to see stricter controls in forecast period
Stakeholders increase focus on sustainable development
COMPETITIVE LANDSCAPE
Acecook leads, focusing on expansion and sustainability
Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam
CHANNELS
Shoppers still prefer to frequent local neighbourhood stores
E-commerce and modern grocery channel steal share from small local grocers
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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