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Baked Goods in the United Kingdom

Publisher Euromonitor International
Published Dec 12, 2025
Length 27 Pages
SKU # EP20676764

Description

Retail current value sales of baked goods in the UK are projected to increase over 2025, although this growth can largely be attributed to price inflation, rather than a rise in consumer demand. While global wheat prices began to stabilise, offering some relief to producers of staple bakery items, such as in the major category of bread, baked goods as a whole continued to grapple with inflationary pressures. Sweet baked goods were particularly affected, as a global shortage of cocoa drove up inp...

Euromonitor International's Baked Goods in United Kingdom report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Baked Goods in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
BAKED GOODS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail current value sales grow yet inflationary pressures continue to challenge retail volume sales
INDUSTRY PERFORMANCE
Shift to higher-quality, convenient and authentic products
Pastries capitalise on indulgence and convenience trends
WHAT’S NEXT?
Baked goods to benefit as premiumisation and convenience aspects drive consumer demand
Health-focused innovation drives reformulation and portion-controlled launches
Premium formats to gain popularity as consumers seek restaurant-style experiences at home
COMPETITIVE LANDSCAPE
By balancing affordability with premiumisation, Tesco successfully caters to a wide spectrum of shopper preferences
Geary’s Bakeries invests strongly to see dynamic growth
CHANNELS
Hypermarkets retains leadership amidst growing challenges
Rapid development of e-commerce in baked goods distribution
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Retail value over volume growth but there are bright spots in consumer demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability drives shoppers
Convenience continues to win over consumers
International flavours abound as consumers seek authenticity
WHAT’S NEXT?
Healthier food trend to drive significant change across categories
Players still need to convince consumers to choose ultra-processed foods
Sustainability as a growth driver and differentiator
COMPETITIVE LANDSCAPE
Tesco balances quality with affordability to lead the field
Private label and newer branded players continue to gain traction in staple foods
CHANNELS
Hypermarkets lead but the competition intensifies
E-commerce continues to gain strategic importance
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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