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Baked Goods in Turkey

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639180

Description

Economic pressures have reshaped consumer choices in baked goods with smaller formats and packaged versions gaining appeal as consumers spend more time cooking at home. Turkish consumers favour convenient and affordable at-home alternatives as inflation remains high. Discounters have attuned themselves to the weak consumer sentiment, providing attractive products that are more affordable and meet the desire for quality.

Euromonitor International's Baked Goods in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baked Goods in Turkey
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable consumption despite rising inflationary pressures
INDUSTRY PERFORMANCE
Shrinkflation is adopted to ensure products remain affordable
Consumers rely on flat bread in packaged formats promising longer shelf life
WHAT’S NEXT?
Economic pressures will continue to shape consumer demand
Healthier lines set to evolve in the upcoming years
Sustainable attributes and practices will continue to evolve
COMPETITIVE LANDSCAPE
UNMAS AS leads with Uno packaged bread
Simsek Biskuvi ve Gida Sanayi gains traction with affordable premium lines
CHANNELS
Discounters draw in shoppers by staying responsive to economic needs
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
Price sensitivity shapes overall category performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Healthy performance despite high costs of living
Consumers shift towards local products for sustainable reasons
WHAT’S NEXT?
Positive outlook for frozen and smaller formats
Changing diets reflect rising demand for plant-based and vegan options
Growth potential for artisanal products
COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik takes the lead in highly fragmented category
Unifo Gida San Ve Tic AS gains traction with Tada brand
CHANNELS
Consumers conduct more frequent shopping trips
Retail e-commerce gains traction
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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