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Baked Goods in Tunisia

Publisher Euromonitor International
Published Jan 21, 2026
Length 21 Pages
SKU # EP20807567

Description

Unpackaged leavened bread from small artisanal players continued to dominate baked goods and continued to be Tunisia’s most important staple. Within bread, also, there is a growing offerings of healthier offerings, such as with address grains or less sugar.

Euromonitor International's Baked Goods in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Baked Goods in Tunisia
Euromonitor International
January 2026
List Of Contents And Tables
BAKED GOODS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Unpackaged leavened bread accounts for most value sales
INDUSTRY PERFORMANCE
Muted volume growth
Dessert mixes gain most value share
WHAT’S NEXT
Continuing growth over forecast period
Focus on a healthier positioning
Technological advancements improve efficiencies
COMPETITIVE LANDSCAPE
Some consolidation in 2025
Société Le Boulanger gains most value share
CHANNELS
Small local grocers continue to lead distribution
Discounters gain most value share
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN TUNISIA
EXECUTIVE SUMMARY
Old reliables continue to be popular
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest volume growth as inflations slow
Rising health consciousness has growing influence
Less mature segments register higher value growth
WHAT’S NEXT?
Further growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
COMPETITIVE LANDSCAPE
ManarThon SA benefits from attractive prices and wide distribution
Competitive landscape increasingly fragmented
CHANNELS
Small local grocers continue to dominate
Discounters gain most value share
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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