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Baked Goods in Sweden

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639242

Description

The limited growth in baked goods partly reflects overall maturity and the rising share of private label over 2025. Discount chain Willys is performing well in baked goods and attracting more customers through competitive prices. Swedes are drawn to baked products produced locally, giving artisanal producers a strong position.

Euromonitor International's Baked Goods in Sweden report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baked Goods in Sweden
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Purchasing decisions are shaped by price and provenance
INDUSTRY PERFORMANCE
Snacking solutions and premium lines attract consumers
Importance of indulgence and celebratory occasions drives sales of cakes
WHAT’S NEXT?
Steady progress in the mature baked goods category
Baked goods tap into high protein and gluten-free trends
Brands and private label emphasise Swedish origin where possible
COMPETITIVE LANDSCAPE
Pågen AB secures a strong lead
Axfood AB builds on success through expansion of discount chain Willys
CHANNELS
Supermarkets leverage proximity and heritage to secure over half of retail sales
Warehouse clubs bring a new style of retailing to Sweden
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SWEDEN
EXECUTIVE SUMMARY
Brighter performance for staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest growth over 2025
Health and convenience to spearhead product development
Local product origin tempts Swedes
WHAT’S NEXT?
Premiumisation trend will support value growth
Health and wellness formulas to gain traction
Strategic efforts will step up a gear
COMPETITIVE LANDSCAPE
Retailers hold strong position with private label
Dynamic growth for plant-based player Nordic Green Food AB
CHANNELS
Supermarkets lead in the Swedish market
Costco expands in Sweden
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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