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Baked Goods in Spain

Publisher Euromonitor International
Published Nov 12, 2025
Length 25 Pages
SKU # EP20589378

Description

Baked goods in Spain is achieving positive value growth in 2025, supported by snacking trends, tourism recovery and rising demand for convenient formats such as frozen bakery products and tortillas. Consumers continue to prefer fresh, unpackaged bread bought in small quantities, while indulgent items like cakes and pastries maintain appeal despite price increases. Retail performance is led by supermarkets, particularly Mercadona, while e-commerce is expanding rapidly as consumers adopt hybrid sh...

Euromonitor International's Baked Goods in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Baked Goods in Spain
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing demand for convenient frozen bakery products and tortillas
INDUSTRY PERFORMANCE
Snacking, tourism and convenience drive growth in baked goods in 2025
Frozen baked goods and tortillas gain momentum through convenience and innovation
WHAT’S NEXT?
Falling volume sales forecast for baked goods will prompt investment in smaller formats
Health trends continue to inform innovation
Sustainability concerns remain relevant
COMPETITIVE LANDSCAPE
Vicky Foods leads with Mercadona hot on its heels
Consum sees fastest growth through investment in expansion
CHANNELS
Supermarkets remains favoured distribution channel
Retail e-commerce sees fastest expansion
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SPAIN
EXECUTIVE SUMMARY
Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism recovery and premiumisation support value growth amid cost pressures
Frozen fruit leads growth as convenience and versatility drive demand
Natural ingredients and high-protein innovation shape product development
WHAT’S NEXT?
Health focus and flexitarian diets to influence future consumption patterns
Convenience, cultural diversity and targeted innovation will drive growth
Private label leadership and omnichannel expansion to shape future retail dynamics
COMPETITIVE LANDSCAPE
Mercadona leads through private label Hacendado
La Cuerva sees rapid growth in frozen fruit
CHANNELS
Proximity formats and discounters strengthen competition in retail
E-commerce and quick commerce expand as consumers embrace hybrid shopping
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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