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Baked Goods in Saudi Arabia

Publisher Euromonitor International
Published Nov 13, 2025
Length 22 Pages
SKU # EP20589536

Description

Sales of baked goods continue to see healthy growth in 2025. This remains largely fuelled by the prominent role that flat bread plays in most mealtimes, as well as its inclusion in school lunchboxes. Supermarkets remains central to the sale of baked goods with a broad offering of fresh and packaged products, but e-commerce is showing potential with improved infrastructure.

Euromonitor International's Baked Goods in Saudi Arabia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baked Goods in Saudi Arabia
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bread remains at the heart of most family meals
Fresh flat bread remains at the heart of Saudi mealtimes despite financial pressures
Unpackaged flat bread the clear winner
WHAT’S NEXT?
Steady growth set to be led by fresh bread and a wider choice of products
Simpler recipes and more use of wholegrains as consumers look for healthier options
Improved planning should help reduce waste
COMPETITIVE LANDSCAPE
Artisanal dominates baked goods
Deemah finding success with its packaged cakes
CHANNELS
Supermarkets remains the key distribution channel thanks to its broad offer
Retail e-commerce making inroads as services improve
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
WHAT’S NEXT?
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
COMPETITIVE LANDSCAPE
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
CHANNELS
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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