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Baked Goods in Portugal

Publisher Euromonitor International
Published Nov 26, 2025
Length 23 Pages
SKU # EP20639260

Description

Value sales of baked goods increased in 2025 despite a slight decline in volume sales. The category’s performance was primarily driven by rising cereal and production costs, including an increase in the national minimum wage, which pushed manufacturers to adjust prices. Consumers, facing higher food costs overall, have become more deliberate in managing household budgets and more selective in their purchases, prioritising essentials and higher-quality options over quantity.

Euromonitor International's Baked Goods in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baked Goods in Portugal
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising costs and value-added innovation shape baked goods performance
INDUSTRY PERFORMANCE
Price inflation and premiumisation sustain value growth
Product innovation boosts packaged leavened bread performance
WHAT’S NEXT?
Continued steady growth underpinned by essential demand and premiumisation
Health and functional benefits to drive product differentiation
Industry reformulation and regulation encourage healthier recipes
COMPETITIVE LANDSCAPE
Artisanal dominance complemented by Continente’s leadership in branded baked goods
Continente’s dynamic performance driven by constant innovation and personalised promotions
CHANNELS
Supermarkets remain dominant as promotional hubs for bakery shopping
Retail e-commerce expands through convenience and spending control
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN PORTUGAL
EXECUTIVE SUMMARY
Price awareness, promotions and convenience continue to shape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience products benefit from changing meal habits and time constraints
Health-focused staples gain ground as consumers seek balance and transparency
WHAT’S NEXT?
Continued price consciousness and growth of private label lines
Meat alternatives must simplify, improve and regain consumer trust
Convenience and sustainability to define future innovation
COMPETITIVE LANDSCAPE
Sonae Modelo Continente strengthens leadership through portfolio breadth and innovation
Panegara and Cofaco drive momentum through category focus and product innovation
CHANNELS
Supermarkets consolidate their leadership through reach, variety and promotions
Retail e-commerce continues to gain ground through convenience and alignment with in-store offers
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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