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Baked Goods in Poland

Publisher Euromonitor International
Published Nov 26, 2025
Length 23 Pages
SKU # EP20639162

Description

Value sales of baked goods in Poland increased in 2025, supported by a mix of inflationary price rises, enduring consumption habits and the expanding appeal of convenient formats. Poland remains one of Europe’s leading wheat producers, and baked products continue to occupy a central place in local diets, both for their cultural significance and daily practicality. Bread – particularly leavened varieties – retains a symbolic and functional importance across Polish households, while pastries and s...

Euromonitor International's Baked Goods in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baked Goods in Poland
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inflation, tradition and convenience shape another year of solid performance
INDUSTRY PERFORMANCE
Bread and pastries remain cultural mainstays amid rising prices
Frozen baked goods accelerate on convenience and private label strength
WHAT’S NEXT?
Everyday staples remain resilient as habits evolve toward variety and convenience
Health and wellness positioning strengthens through whole grains and natural recipes
Premiumisation through artisanal and specialty products continues to gather pace
COMPETITIVE LANDSCAPE
Artisanal producers lead the market as consumers prioritise freshness and tradition
Dijo Baking gains traction through convenient, affordable and versatile formats
CHANNELS
Discounters maintain leadership through affordability and breadth of offer
Convenience stores thrive on proximity and impulse-driven bakery purchases
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN POLAND
EXECUTIVE SUMMARY
Affordability, private label expansion and health awareness drive category growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Plant-based and sustainable diets gain momentum among younger consumers
Clean labels and natural positioning shape product development
WHAT’S NEXT?
Everyday staples sustain future growth amid mature consumption patterns
Private label continues to expand through affordability and improved perception
Discounters and convenience stores reinforce accessibility while e-commerce evolves
COMPETITIVE LANDSCAPE
Artisanal baked goods strengthen appeal through quality, freshness and authenticity
Vivera capitalises on plant-based momentum with broad retail presence
CHANNELS
Discounters consolidate dominance through price leadership and trust
Convenience stores gain ground through proximity and flexible shopping missions
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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