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Baked Goods in the Philippines

Publisher Euromonitor International
Published Dec 18, 2025
Length 24 Pages
SKU # EP20676983

Description

In the Philippines, baked goods recorded rising retail value and volume sales in 2025, with leavened bread retaining its position as the largest segment as brands reinforced everyday relevance through wide distribution and messaging around freshness and nutrition. Pastries delivered the fastest value growth, supported by expanding snacking occasions and a broad mix spanning local favourites and international-style formats that caters to different budgets. Government support helped underpin affor...

Euromonitor International's Baked Goods in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Baked Goods in the Philippines
Euromonitor International
December 2025
List Of Contents And Tables
BAKED GOODS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pastries gains momentum while bread anchors everyday demand
INDUSTRY PERFORMANCE
Baked goods sees steady gains in 2025
Pastries drives overall category growth
WHAT’S NEXT?
Retail value and volume sales set for steady expansion
Health and wellness priorities guide product development
Green initiatives gain importance in baked goods
COMPETITIVE LANDSCAPE
Gardenia Bakeries Philippines maintains leadership
Maya brand pushes growth for Liberty Commodities
CHANNELS
Food specialists remains key purchasing channel for baked goods
E-commerce goes from strength to strength
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Essential demand holds firm as innovation and digital reach expand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods benefits from essential nature of categories
Digitalisation and collaborations shape development in 2025
Health and wellness trends remain highly impactful
WHAT’S NEXT?
Further growth forecast as government works to ease price pressure
Health concerns will continue to inform innovation
Players to increase investment in sustainability
COMPETITIVE LANDSCAPE
Purefoods-Hormel retains overall leadership through namesake brand
Nongshim expands thanks to success in instant noodles
CHANNELS
Supermarkets leads retail distribution, rising further in 2025
E-commerce posts fastest expansion, with social commerce boosting consumer engagement
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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