Baked Goods in Pakistan
Description
The baked goods industry in Pakistan is being shaped by urbanisation, faster-paced lifestyles, and increasing demand for convenience. While unpackaged leavened bread remains a traditional staple, packaged options are gaining traction among middle- and upper-income consumers, driven by food safety concerns and consistent quality. Health-oriented products, including wholegrain breads, sugar-free cakes, and items with functional benefits, are gradually expanding beyond urban niches.
Euromonitor International's Baked Goods in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
24 Pages
- Baked Goods in Pakistan
- Euromonitor International
- November 2025
- List Of Contents And Tables
- BAKED GOODS IN PAKISTAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Convenience, health and premiumisation drive growth
- INDUSTRY PERFORMANCE
- Unpackaged leavened bread continues to serve as traditional staple
- Unpackaged flat bread leads growth, while frozen baked goods finds a niche
- WHAT’S NEXT?
- Steady growth amid dual market dynamics
- Growing interest in more nutritious “better for you” offerings
- Premiumisation set to drive growth
- COMPETITIVE LANDSCAPE
- Golden Harvest Foods remains market leader
- Convenience Food Industries sees rapid growth driven by urban appeal of Laziza
- CHANNELS
- Small local grocers hold sway in face of rising competition from modern retailers
- E-commerce continues to transform retail landscape
- CATEGORY DATA
- Table 1 Sales of Baked Goods by Category: Volume 2020-2025
- Table 2 Sales of Baked Goods by Category: Value 2020-2025
- Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 5 Sales of Pastries by Type: % Value 2020-2025
- Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN PAKISTAN
- EXECUTIVE SUMMARY
- Expansion of modern retail fuels staple food sales
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Convenience and urbanisation drive robust growth
- Consumers shift from unpackaged to packaged formats mid rising focus on food safety and quality
- Affordability remains key as local production expands
- WHAT’S NEXT?
- Changing lifestyles and retail formalisation will drive growth
- Competition will intensify as players expand their portfolios and invest in geographical expansion
- Health and wellness trend will gain traction in urban areas
- COMPETITIVE LANDSCAPE
- Engro leads fragmented landscape
- Matco gains share at expense of smaller competitors
- CHANNELS
- Small local grocers face growing competition from modern trade
- E-commerce shows rapid expansion
- MARKET DATA
- Table 13 Sales of Staple Foods by Category: Volume 2020-2025
- Table 14 Sales of Staple Foods by Category: Value 2020-2025
- Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 19 Penetration of Private Label by Category: % Value 2021-2025
- Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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