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Baked Goods in Norway

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639182

Description

Value sales of baked goods increased in 2025, supported by a combination of traditional consumption habits and growing interest in healthier and more functional bakery products. Norwegian consumers continued to purchase everyday staples such as bread and sweet buns, but evolving lifestyle priorities stimulated additional demand for products perceived as more premium, artisanal or nutritionally beneficial. Bakers and retailers expanded their ranges with products containing whole grains, seeds and...

Euromonitor International's Baked Goods in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baked Goods in Norway
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Freshness, indulgence and health-centred innovation drive positive category momentum
INDUSTRY PERFORMANCE
Demand rises as consumers balance tradition with healthier and more premium bakery choices
Unpackaged pastries gain traction as consumers seek freshness, craftsmanship and convenience
Rising costs of key ingredients influence assortment choices and fuel interest in local and simpler recipes
WHAT’S NEXT?
Steady growth expected as innovation in health, convenience and sustainability shapes category evolution
Health and wellness trends encourage reformulation and cleaner labels
Technology and sustainability reshape production, distribution and product innovation
COMPETITIVE LANDSCAPE
Market leaders benefit from extensive networks, product breadth and sustained innovation
Traditional specialists gain momentum through premiumisation, heritage and high-quality ingredients
CHANNELS
Supermarkets remain the central distribution hub due to strong availability and broad assortments
Retail e-commerce accelerates as digital shopping habits strengthen and wider assortments become available
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN NORWAY
EXECUTIVE SUMMARY
Rising interest in healthier, more sustainable choices supports positive value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience, health considerations and cost-consciousness shape staple foods consumption
Local sourcing and the New Nordic ethos fuel interest in traditional and plant-forward staples
Growing focus on sustainable dietary choices reshapes demand patterns
WHAT’S NEXT?
Stable value growth expected as health, sustainability and product variety continue to influence demand
More targeted health and wellness innovation emerges as consumers seek functional benefits
Distribution evolves as e-commerce strengthens and sustainability shapes supply chain strategies
COMPETITIVE LANDSCAPE
Established domestic players maintain leadership through strong sourcing and trusted local brands
Premium organic producers and private label intensify competitive pressure
CHANNELS
Supermarkets retain a dominant role due to broad assortments and strong shopper loyalty
Retail e-commerce accelerates as digital habits persist and assortment breadth expands
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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