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Baked Goods in Nigeria

Publisher Euromonitor International
Published Jan 21, 2026
Length 25 Pages
SKU # EP20807537

Description

Retail current value sales of baked goods in Nigeria continued to rise dynamically in 2025, supported by still high, if slowing, inflationary pressure on prices, while retail volume sales rebounded after three years of decline. In 2024, the average unit price increased by over 100% due the depreciation of the local currency, leading to a sharp rise in input costs, such as for wheat flour, yeast and sugar, alongside rising fuel prices, which impacted production. In 2025, input costs were dampened...

Euromonitor International's Baked Goods in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Baked Goods in Nigeria
Euromonitor International
January 2026
List Of Contents And Tables
BAKED GOODS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail volume sales rebound as prices see some stabilisation
INDUSTRY PERFORMANCE
Bread enjoys price, versatility and convenience advantages
Manufacturers try to limit prices of pastries but compromise on quality
WHAT’S NEXT?
Cakes and dessert mixes to help baked goods expand as a category in Nigeria
Convenience and variety to stimulate the demand for packaged products
Room for the growth of modern grocery retailers
COMPETITIVE LANDSCAPE
Acquisition of the leading branded player
Private label and small brands increase the competition in baked goods
CHANNELS
Small local grocers leverage proximity and affordable packs
Supermarkets expand to gain ground
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
Slower price increases push a rebound in demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Focus on essentials and affordability in a still tough economic situation
Bokku! emerges with a good quality, economy-based offer
Health concerns play a growing role in consumers’ purchasing decisions
WHAT’S NEXT?
Improving economic conditions to boost the demand for staple foods
Strong company activity to develop and grow staple foods in Nigeria
Ongoing gradual shift to modern retail channels
COMPETITIVE LANDSCAPE
Local companies dominate the competitive landscape
Local companies invest to make gains
CHANNELS
Small local grocers dominate despite increasing competition from modern retail formats
Foodservice benefits from easing inflation and a consistent customer base
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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