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Baked Goods in the Netherlands

Publisher Euromonitor International
Published Nov 14, 2025
Length 23 Pages
SKU # EP20589407

Description

The baked goods category in the Netherlands continued to record steady growth in 2025, supported by its essential role in daily diets but shaped by the ongoing volatility of ingredient costs. Although grain prices eased somewhat compared with the previous year, fluctuations in the cost of sugar and sharp increases in cocoa prices exerted significant pressure on producers and retailers. This had a particular impact on sweet baked goods such as cakes and pastries, where manufacturers were forced t...

Euromonitor International's Baked Goods in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baked Goods in the Netherlands
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cocoa and sugar volatility influences product mix and pricing strategies
INDUSTRY PERFORMANCE
Cost pressures persist but affordability and innovation sustain demand
Flat bread benefits from changing meal habits and cultural diversification
WHAT’S NEXT?
Premiumisation and diversification expected to define category growth
Health and wellness priorities shape innovation and positioning
Sustainability and local sourcing reinforce the category’s positive image
COMPETITIVE LANDSCAPE
Artisanal bakeries maintain strong influence despite retail expansion
Private label strengthens bakery credentials through value and freshness
CHANNELS
Food specialists retain a strong presence through artisanal appeal
Convenience stores gain traction with ready-to-eat baked goods
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Evolving consumer priorities reshape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability drives demand while health and authenticity gain prominence
Shifting eating habits redefine everyday consumption
WHAT’S NEXT?
Mature category poised for steady growth
Health and wellness trends reshape product development
Authenticity and private label to remain strong competitive forces
COMPETITIVE LANDSCAPE
Artisanal and private label products dominate the market landscape
Authenticity and cultural specialisation underpin brand success
CHANNELS
Supermarkets remain central to staple food retailing
Discounters gain further ground amid affordability concerns
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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