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Baked Goods in Morocco

Publisher Euromonitor International
Published Jan 21, 2026
Length 23 Pages
SKU # EP20807528

Description

Retail current value sales of baked goods in Morocco continued to rise moderately in 2025, supported by price rises, as there was a slight decrease in retail volume sales. Baked goods remained the key category, as bread is main type of staple food in Morocco. However, consumers adopted cost-saving measures, such as baking at home. This trend hindered the growth performance of both packaged and artisanal or unpackaged baked goods, as consumers shifted their consumption habits towards home-made al...

Euromonitor International's Baked Goods in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baked Goods in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
BAKED GOODS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Artisanal dominance of bread shapes baked goods’ performance
INDUSTRY PERFORMANCE
Home-baking trend hinders bread’s growth potential while cakes and pastries gain popularity as affordable indulgences
Packaged flat bread benefits from at-home sandwich making and growing interest in ethnic cuisines
WHAT’S NEXT?
Slow rise in demand amidst more stable price rises and wider distribution
Higher prices remain an obstacle to mass consumers although some consumers are looking for healthier variants
Packaged flat bread to continue to gain momentum
COMPETITIVE LANDSCAPE
Artisanal dominates the competitive landscape through proximity and familiarity
Best Biscuits Maroc leverages strong offer and low prices to win over consumers
CHANNELS
Traditional grocery retailers fit with the preference for artisanal baked goods
In-store bakeries gain popularity within modern grocery retailers
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic pressures limit purchases of perceived non-essential staple foods
Fresh alternatives hamper the appeal of packaged options
Branded manufacturers look to price discounts to maintain affordability
WHAT’S NEXT?
Low consumer confidence to result in slight growth rates
Price-sensitivity to maintain home-baking trend
Brands to see strong competition from alternatives
COMPETITIVE LANDSCAPE
Artisanal players leverage proximity and consumer trust to dominate baked goods
Local players enjoy competitive advantages
CHANNELS
Traditional grocery retailers dominate but modern grocery formats gain traction
Discounters is emerging as a dynamic format in staple foods
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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