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Baked Goods in Malaysia

Publisher Euromonitor International
Published Nov 14, 2025
Length 24 Pages
SKU # EP20589380

Description

In Malaysia, baked goods continues to see demand supported by the role of products such as bread and pastries as a staple source of carbohydrates in the local diet. The competitive landscape has seen some movement, as some brands have exited the market, while others have moved to fill the resulting gaps on store shelves.

Euromonitor International's Baked Goods in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Baked Goods in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand supported by key role in local diet
INDUSTRY PERFORMANCE
Value sales continue to rise despite static volumes
Pastries seeing strong rise in value
WHAT NEXT?
Growth supported by consumer search for affordable breakfast options
Expanding range of health focused products
Players face challenge of rising operational costs in the context of limits on price increases
COMPETITIVE LANDSCAPE
Gardenia Bakery leads
Kart Food Industries moves to fill space left by rival
CHANNELS
Food/drink/tobacco specialists and small local grocers represent the key channels
Hypermarkets seeing significant growth
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN MALAYSIA
EXECUTIVE SUMMARY
Affordability remains key
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government aid proves important in maintain sales
Consumers remain price sensitive
WHAT’S NEXT?
Subsidies to remain important
New product development to attract consumers
Strong focus on value for money
COMPETITIVE LANDSCAPE
Serba Wangi out in front
Emborg benefiting from focus on quality and distribution through modern grocery retailers
Changes in competitive landscape as brands withdraw from market
CHANNELS
Small local grocers remains key distribution channel
Supermarkets seeing strong growth
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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