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Baked Goods in Lithuania

Publisher Euromonitor International
Published Nov 25, 2025
Length 21 Pages
SKU # EP20639306

Description

Baked goods in Lithuania, especially bread, is facing growing competition from alternative sources of carbohydrates, such as pasta, rice, and grains. Within this context, value growth is supported by interest in artisanal and global-style breads, including tortillas, ciabatta, and other specialty loaves, as well as indulgent freshly baked pastries. Health and wellness trends continue to shape demand, with higher-grain, seed-enriched, and lower-sugar breads gaining popularity. Frozen baked offeri...

Euromonitor International's Baked Goods in Lithuania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Baked Goods in Lithuania
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Baked goods are under pressure
INDUSTRY PERFORMANCE
Baked goods face rising competition from alternative carbohydrate choices
Unpackaged pastries drive value growth
WHAT’S NEXT
Modest gains amid increasing competition
Health and wellness will shape demand
Frozen baked goods will grow in popularity
COMPETITIVE LANDSCAPE
Vilniaus Duona leads sales on back of diversified product portfolio
Lietuvos Kepejas benefits from economy focus
CHANNELS
Supermarkets remains largest channel
E-commerce continues to see positive growth
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN LITHUANIA
EXECUTIVE SUMMARY
Stagnant demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Saturation and demographic stagnation constrain growth in staple goods
Indulgence and convenience drive consumer choices
Health awareness is on the rise
WHAT’S NEXT?
Limited momentum for mature market
Convenience will continue to shape consumption
Private label will show further expansion
COMPETITIVE LANDSCAPE
Biovela retains its lead, thanks to deep-rooted preference for processed meat
Divella gains traction through competitively-priced pasta offerings
Private label gains traction
CHANNELS
Supermarkets remains dominant channel
E-commerce benefits from growing demand for convenience
Foodservice faces ongoing challenges
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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