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Baked Goods in Latvia

Publisher Euromonitor International
Published Nov 25, 2025
Length 21 Pages
SKU # EP20639289

Description

Baked goods in Latvia remains largely stagnant in 2025, with bread showing limited growth and niche innovations only partially helping. Unpackaged pastries are the main growth driver, supported by in-store bakery sections in major retailers. Supermarkets dominate distribution, while e-commerce grows slowly as consumers continue to prioritise freshness and daily store visits.

Euromonitor International's Baked Goods in Latvia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Baked Goods in Latvia
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Highly saturated market with limited growth potential
INDUSTRY PERFORMANCE
Baked goods continues to face significant challenges
Indulgence trend supports growth of unpackaged pastries
WHAT’S NEXT?
Baked goods show limited growth prospects
Rising interest in healthier baked goods
COMPETITIVE LANDSCAPE
Latvijas Maiznieks maintains its lead in 2025
Private label increasingly appeals to budget-conscious consumers
CHANNELS
Supermarkets lead, offering a wide selection of both packaged and artisanal baked goods
E-commerce grows, but physical stores retain an advantage
Discounters most dynamic
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN LATVIA
EXECUTIVE SUMMARY
Limited expansion but steady demand for core products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
WHAT’S NEXT?
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
COMPETITIVE LANDSCAPE
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
CHANNELS
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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