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Baked Goods in Kenya

Publisher Euromonitor International
Published Jan 20, 2026
Length 19 Pages
SKU # EP20807690

Description

Packaged leavened bread continues to account for most volume sales, though unpackaged cakes gains the most value share in 2025, supported by demand for special occasions such as weddings. Small local grocers continue to drive distribution, as their convenient locations in local neighbourhoods supports value sales. Over the forecast period, rising health consciousness will shape product development.

Euromonitor International's Baked Goods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Baked Goods in Kenya
Euromonitor International
January 2026
List Of Contents And Tables
BAKED GOODS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive picture in 2025
INDUSTRY PERFORMANCE
Steady growth for baked goods in Kenya
Unpackaged cakes gains most value share
WHAT’S NEXT?
Positive outlook over forecast period
Rising health consciousness shapes new product launches
Technological advancements improve efficiencies
COMPETITIVE LANDSCAPE
Mini Bakeries continues to lead, thanks to its longstanding presence in packaged leavened bread
Artisanal players gain the most value share.
CHANNELS
Small local grocers continue to dominate
Small local grocers gains most value share
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Healthy growth across the board
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
A positive picture in 2025
Rising health consciousness has growing influence
Growing focus on sustainability
WHAT’S NEXT?
Continuing healthy growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
COMPETITIVE LANDSCAPE
Kapa Oil Refineries registers highest value growth
CHANNELS
Small local grocers are the largest distribution channel
Small local grocers gains most value share
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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