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Baked Goods in Kenya

Publisher Euromonitor International
Published Nov 28, 2023
Length 18 Pages
SKU # EP18366776

Description

Baked Goods in Kenya


Baked goods in Kenya has experienced substantial unit price increases, particularly in bread, marked by strong double-digit growth. This escalation is primarily attributed to the heightened global wheat prices, a consequence of the ongoing Ukraine-Russia war. Considering Russia and Ukraine's significant role as exporters of over a quarter of the world's wheat, the war has inevitably led to increased costs globally for baked goods. The war has not only disrupted wheat supply but also precipitated...

Euromonitor International's Baked Goods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Baked Goods in Kenya
Euromonitor International
November 2023
List Of Contents And Tables
BAKED GOODS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baked goods impacted by global and national events in 2023
Local strength and rising health consciousness
As the competitive landscape sees consolidation, artisanal bakeries continue to rise
PROPSECTS AND OPPORTUNITIES
Leavened bread to continue rising
Health focus will increase while product development diversifies
Traditional options with a twist
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2018-2023
Table 2 Sales of Baked Goods by Category: Value 2018-2023
Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 6 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 7 Distribution of Baked Goods by Format: % Value 2018-2023
Table 8 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 9 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2018-2023
Table 13 Sales of Staple Foods by Category: Value 2018-2023
Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 18 Distribution of Staple Foods by Format: % Value 2018-2023
Table 19 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 20 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 21 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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