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Baked Goods in Japan

Publisher Euromonitor International
Published Dec 12, 2025
Length 23 Pages
SKU # EP20676769

Description

Moderate current value growth for baked goods in Japan in 2025 reflected ongoing food inflation and increasing global supply uncertainties. Private labels are gaining traction not only for their affordability but also for their expanding and increasingly high-quality product ranges. Alongside this, health priorities are evolving, with the health and beauty specialist channel gaining share. Despite high grain prices easing, the cost of sugar and cocoa has risen sharply, with cocoa prices expected...

Euromonitor International's Baked Goods in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baked Goods in Japan
Euromonitor International
December 2025
List Of Contents And Tables
BAKED GOODS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Current value growth thanks to ongoing inflation
INDUSTRY PERFORMANCE
Domestic wheat in demand as costs rise
Dessert pies and tarts benefits from high prices and indulgence trend
WHAT’S NEXT?
Provenance set to remain in the spotlight
Focus on wellbeing likely to deepen in the years ahead
Baked goods expansion to continue through innovation and convenience trend
COMPETITIVE LANDSCAPE
Innovation through indulgence and seasonal rotation
Private label benefits from price rises as consumers tighten their belts
CHANNELS
Convenience stores leads distribution as local consumers splash out on indulgent baked goods
Health and beauty specialists sees growth as wellness trends deepen
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN JAPAN
EXECUTIVE SUMMARY
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sharp price increases fuel category volatility in 2025
Convenience factor remains important to busy consumers
Post-pandemic interest in health and wellbeing remains high
WHAT’S NEXT?
Shrinking population expected to lead to volume decline
Current value growth will remain largely driven by high prices
Convenience factor will continue to shape category fortunes
COMPETITIVE LANDSCAPE
Yamazaki Baking retains the lead in a highly fragmented industry
Second-ranked player gains ground in 2025
CHANNELS
Supermarkets remains the leading distribution channel in Japan
Health and beauty specialists and e-commerce are gaining popularity
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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