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Baked Goods in Italy

Publisher Euromonitor International
Published Nov 17, 2025
Length 25 Pages
SKU # EP20610895

Description

During 2025, retail value sales of baked goods continued to increase at a steady pace in Italy. A renewed interest in Italian gastronomic traditions together with the addition of healthier and higher quality ingredients, plus a growing demand for convenience, has supported sales. Advances in e-commerce distribution has improved accessibility to baked goods from different regions of the country. Euromonitor International's Baked Goods in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Baked Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

25 Pages
Baked Goods in Italy
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in Italian gastronomy and higher quality ingredients supports value growth
INDUSTRY PERFORMANCE
Packaged bread becomes a favourite with Italians
Strong demand for frozen baked goods boosted by widespread use of air fryers
WHAT NEXT?
Bread and packaged cakes to show resilience despite shift towards healthier and balanced diets
Health-led innovations will transform essential baked goods
Sustainability is a must-have strategy for players
COMPETITIVE LANDSCAPE
Artisanal has a dominant position in baked goods
Morato Pane SpA achieves dynamism through innovation
CHANNELS
Bakeries and pastry shops garner significant share of distribution
Retail e-commerce gains share by delivering greater convenience and product choice
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ITALY
EXECUTIVE SUMMARY
Staple foods evolves to keep pace with consumer demands
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods enjoys steady growth as economic conditions stabilise
Consumers are combining sustainable choices with health and ethical motivations
WHAT’S NEXT?
Stable outlook for staple foods
Rising interest in Asian cuisine will underpin expansion of noodles
Growing demand for meat and seafood alternatives
COMPETITIVE LANDSCAPE
Artisanal has a significant share due to prominence of unpackaged leavened bread
Retailers have a solid presence in fragmented landscape
CHANNELS
Consumers are increasingly reliant on large retailers
Food specialists are a fundamental channel in staple foods
Retail e-commerce makes strong inroads in staple foods
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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