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Baked Goods in Indonesia

Publisher Euromonitor International
Published Nov 25, 2025
Length 26 Pages
SKU # EP20639280

Description

Baked goods in the local market saw significant growth in 2025 despite economic challenges. This was primarily driven by the strategic expansion of convenience store networks like Alfamart and Indomaret, which boosted accessibility and impulse purchases of packaged bread and pastries. On-demand delivery services (GoFood, GrabFood) further fuelled consumption, especially among urban consumers seeking quick meal solutions. Social media played a crucial role, repositioning baked goods as desirable...

Euromonitor International's Baked Goods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Baked Goods in Indonesia
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, digital reach, and affordability drive Indonesian baked goods
INDUSTRY PERFORMANCE
Baked goods remains resilient amidst economic challenges in Indonesia
Convenience and affordability drive dynamic growth of packaged cakes
WHAT’S NEXT?
Positive outlook driven by rise in urbanisation and disposable incomes
Health and wellness trend to increasingly influence product development
Convenience store expansion to help drive demand with innovative baked goods
COMPETITIVE LANDSCAPE
Nippon Indosari Corp PT maintains leadership of fragmented competitive landscape
Lotte’s dynamic growth driven by rising popularity of its Choco Pie
CHANNELS
Specialists drive distribution with fresh baked goods and artisanal offerings
E-commerce well-suited to distributing packaged baked goods
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN INDONESIA
EXECUTIVE SUMMARY
Navigating economic headwinds: Key trends in Indonesian staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Consumers of staple foods navigate ongoing price pressures
Digital-first approach to marketing convenient meal solutions
Innovation emerges as crucial point of differentiation to drive growth
Health trends influence purchasing decisions and product development
WHAT’S NEXT?
Economic recovery and rising urbanisation to drive future growth of staple foods
Demand for functional staple foods to be driven by health trends
Indonesians to be increasingly influence by social media trends
COMPETITIVE LANDSCAPE
Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
Lotte drives dynamic growth through expanding distribution and product innovation
CHANNELS
Established store network ensures dominance of small local grocers
Convenience of rapid delivery services drives e-commerce growth
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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