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Baked Goods in India

Publisher Euromonitor International
Published Jan 13, 2026
Length 25 Pages
SKU # EP20773079

Description

Baked goods in India experienced further retail volume and current value sales growth in 2025, in line with 2024, as consumers became more focused on health and nutrition. The main category, leavened bread, maintained its popularity, driven by its versatility as both a breakfast and evening snack option. Traditionally, white bread dominated, but on the back of growing health consciousness the extension of variants develops apace. Meanwhile, there was growing interest in indulgence products, lead...

Euromonitor International's Baked Goods in India report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Baked Goods in India
Euromonitor International
January 2026
List Of Contents And Tables
BAKED GOODS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth in demand for baked goods driven by convenience and versatility
INDUSTRY PERFORMANCE
Emphasis on nutritional benefits
Players focus on pack sizes and flavours to provide a competitive edge for packaged cakes and pastries
WHAT’S NEXT?
Evolving lifestyle patterns to increase the consumption of bread
Government initiatives and low penetration offer substantial growth potential for packaged cakes and pastries
Expansion in distribution reach and prospective labelling regulatory revisions to drive consumer access and scrutiny
COMPETITIVE LANDSCAPE
Britannia Industries leads with a well-rounded product portfolio and widespread distribution reach
Health and wellness trend and quick-commerce disrupt the competitive landscape
CHANNELS
E-commerce leverages wider assortments and convenience to post the fastest retail value sales and share growth
Preference for affordable, artisanal baked goods through traditional grocery retailers
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN INDIA
EXECUTIVE SUMMARY
Rice remains central to staple foods’ performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience is a consumption driver
Consumers look for nutritional value
Pursuit of wellness covers a myriad of aspects in staple foods
WHAT’S NEXT?
Further fast retail value growth projected for staple foods
Modern channels to increase the pressure on small local grocers
Government regulations to improve transparency and affordability
COMPETITIVE LANDSCAPE
The competitive landscape remains highly fragmented
Health consciousness increases the focus on brands offering quality, transparency and minimal processing
CHANNELS
Small local grocers enjoy unmatched last-mile connectivity
Large modern grocery retailers and e-commerce increase their weight in staple foods distribution
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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