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Baked Goods in Hungary

Publisher Euromonitor International
Published Nov 25, 2025
Length 25 Pages
SKU # EP20639277

Description

In 2025, value sales of baked goods decreased in Hungary. However, premium and indulgent baked goods outperformed staple items. Rising prices and shrinking disposable incomes led consumers to seek higher-quality or more indulgent options when spending on baked goods. Consequently, while sales of staple items such as packaged bread declined, value growth was positive for packaged cakes, dessert mixes, and pastries. Frozen baked goods also performed well in 2025, benefiting from consumers' desire...

Euromonitor International's Baked Goods in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Baked Goods in Hungary
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Indulgence, convenience, and frozen formats drive sales of baked goods
INDUSTRY PERFORMANCE
Premium and indulgent baked goods outperform basic staples amid cost-of-living pressures
Convenience and brand trust fuel rising demand for dessert mixes in Hungary
WHAT’S NEXT
Sales of baked goods will be driven by premium, convenient and indulgent offerings
Health-focused options are set to gain momentum as consumers seek gluten-free, wholegrain, and free-from goods
Sustainability and regulatory trends are expected to shape the future of baked goods
COMPETITIVE LANDSCAPE
Ceres Sütoipari Zrt retains its lead while discounters expands its ranges
Ferrero and Mondelez gain momentum as premium bakery innovation accelerates
CHANNELS
Discounters leads distribution while improving its share through appealing price points
Convenience retailers gain ground as retail e-commerce remains constrained by frozen logistics
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN HUNGARY
EXECUTIVE SUMMARY
Price pressure and changing consumer habits influence staple foods in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stagnant sales of staple foods amid macroeconomic pressures in 2025
Demographic shifts and health trends shape the consumption of staple foods
Convenience and sustainability impact the performance of staple foods in Hungary
WHAT’S NEXT?
Rising unit prices and changing consumer habits are set to drive value growth in staple foods
Health focused, functional products are expected to gain traction in Hungary
The integration of digital and physical channels is set to shape the future of staple foods
COMPETITIVE LANDSCAPE
Pick Szeged Zrt strengths its lead through strong sales of processed meat and seafood
Nádudvari Élelmiszer Kft drives dynamism as private label quality rises in staple foods
CHANNELS
Discounters strengths its lead through a broad assortments and appealing price points
Retail e-commerce and hybrid stores drive dynamic growth in Hungary’s staple foods
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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