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Baked Goods in Guatemala

Publisher Euromonitor International
Published Nov 25, 2025
Length 21 Pages
SKU # EP20638969

Description

Unpackaged flat bread (tortillas) continues to drive sales in baked goods. Tortillerías and panaderías, along with small local grocers, continue to be the main retail channels Overall the forecast period, there will be increasing focus on baked goods with a healthier positioning. Companies will also look to be more sustainable.

Euromonitor International's Baked Goods in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Baked Goods in Guatemala
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Artisanal channel continues to dominate
INDUSTRY PERFORMANCE
Tortillas continue to account for most value sales
Cakes and pastries register highest value growth
WHAT’S NEXT
Stable growth over forecast period
Growing focus on offerings with a healthier positioning, as well as sustainability
Private label makes gains
COMPETITIVE LANDSCAPE
Bimbo continues to have commanding lead
Artisanal channel combined dominates
CHANNELS
Food specialists, including tortillerías and panaderías, dominate
Supermarkets and e-commerce make gains
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN GUATEMALA
EXECUTIVE SUMMARY
Stable growth, supported by continuing population growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Players adapt to high price sensitivity
Less mature segments register higher value growth
Rising health consciousness influencing product development
WHAT’S NEXT?
Stable outlook over forecast period
Growing demand for healthier options
Increasing interest in ethnic cuisines
COMPETITIVE LANDSCAPE
Local players have significant foothold, though multinationals also have a presence
Consumers becoming more open to private label
CHANNELS
Small local grocers continue to dominate
E-commerce gains most value share
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2021-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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