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Baked Goods in Greece

Publisher Euromonitor International
Published Nov 25, 2025
Length 24 Pages
SKU # EP20639344

Description

In 2025, baked goods recorded value sales as consumers sought convenience, longer shelf life, and easy-to-prepare options, driving demand for packaged and frozen products. Health-conscious trends also influenced purchases, with rising interest in high-protein, gluten-free, whole-grain, and functional baked goods, prompting brands to innovate and expand their offerings. Dessert pies and tarts, and frozen baked goods emerged as dynamic categories, supported by both traditional and larger industria...

Euromonitor International's Baked Goods in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Baked Goods in Greece
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, health, and innovation drive growth in baked goods in Greece
INDUSTRY PERFORMANCE
Rising demand for convenience drives growth in packaged baked goods
Innovation and wider accessibility fuel growth in dessert pies and tarts
WHAT’S NEXT?
Convenience and product innovation is set to support growth for baked goods
Rising health awareness is expected to drive demand for functional and whole-grain baked goods
Frozen dough will remain a key growth area as major and traditional players pursue strategic expansion
COMPETITIVE LANDSCAPE
Chipita SA maintains its leading position while Karamolegos and Kris Kris remain the top selling brands
Emfi SA records strong value growth following rebranding and strategic expansion
CHANNELS
Food/drink/tobacco specialists lead, however, share is lost to other modern grocery retailers
Modern retail and retail e-commerce drive growth by offering convenience and a wide range of products
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN GREECE
EXECUTIVE SUMMARY
Convenience, health and sustainability drive steady growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Demand for convenience and shelf stable options drive growth in staple foods
Rising operational costs influence consumer food choices in Greece
Health, nutrition and functional claims drive consumer choices in 2025
WHAT’S NEXT?
Steady growth is predicted for staple foods, driven by convenience and longer shelf life
Sustainability is expected to grow in importance across the forecast period
There is set to be a rising demand for healthier and functional food options
COMPETITIVE LANDSCAPE
Competitive pricing and high-quality private label allows Lidl Hellas & Co EE to retain its lead
Growing visibility and diversification strengthens Fytro SA’s presence
CHANNELS
Food/drinks/ tobacco specialists faces challenges amid rising costs and supermarket competition
Hypermarkets and retail e-commerce drive growth as consumers appreciate affordable price points
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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