Baked Goods in Germany
Description
Despite the economic challenges facing consumers and rising raw material costs, baked goods sales continue to be supported by the essential status of bread. While increased budget consciousness has turned more consumers towards shopping at discounters and opting for private label products, there is also growing interest in speciality products and artisanal goods.
Euromonitor International's Baked Goods in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
24 Pages
- Baked Goods in Germany
- Euromonitor International
- November 2025
- List Of Contents And Tables
- BAKED GOODS IN GERMANY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Essential status supports continued demand despite economic challenges
- INDUSTRY PERFORMANCE
- Value holds up as discounters and bake-off lead
- Unpackaged bread sales boosted by discounters’ expansion
- WHAT’S NEXT?
- Bread and rolls remain everyday staples
- Healthier choices rise with whole grain, fibre and simpler recipes
- Greener packs and smarter baking cut waste and keep shelves fresh
- COMPETITIVE LANDSCAPE
- Aldi leads in baked goods, while Harry-Brot remains the number one brand manufacturer
- Private label performing well
- CHANNELS
- Consumers turn to discounters in times of high price sensitivity
- Online sales growing
- CATEGORY DATA
- Table 1 Sales of Baked Goods by Category: Volume 2020-2025
- Table 2 Sales of Baked Goods by Category: Value 2020-2025
- Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
- Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
- Table 5 Sales of Pastries by Type: % Value 2020-2025
- Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
- Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
- Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
- Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
- Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
- Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- STAPLE FOODS IN GERMANY
- EXECUTIVE SUMMARY
- Affordability, convenience, and health are primary considerations
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- High levels of budget consciousness
- Affordability and clarity prove key
- WHAT’S NEXT?
- Brands need to show clear, everyday benefits in face of strong private label competition
- Private label to quickly mirror brand moves
- Discounters to remain key, while online channel continues to develop
- COMPETITIVE LANDSCAPE
- Major retailers lead
- Simplicity and practicality are key to success
- CHANNELS
- Discounters gaining share
- E-commerce maintains significant growth
- MARKET DATA
- Table 13 Sales of Staple Foods by Category: Volume 2020-2025
- Table 14 Sales of Staple Foods by Category: Value 2020-2025
- Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
- Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
- Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
- Table 19 Penetration of Private Label by Category: % Value 2020-2025
- Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
- Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
- Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
- Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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