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Baked Goods in Germany

Published Nov 17, 2025
Length 24 Pages
SKU # EP20610880

Description

Despite the economic challenges facing consumers and rising raw material costs, baked goods sales continue to be supported by the essential status of bread. While increased budget consciousness has turned more consumers towards shopping at discounters and opting for private label products, there is also growing interest in speciality products and artisanal goods. Euromonitor International's Baked Goods in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Baked Goods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

24 Pages
Baked Goods in Germany
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Essential status supports continued demand despite economic challenges
INDUSTRY PERFORMANCE
Value holds up as discounters and bake-off lead
Unpackaged bread sales boosted by discounters’ expansion
WHAT’S NEXT?
Bread and rolls remain everyday staples
Healthier choices rise with whole grain, fibre and simpler recipes
Greener packs and smarter baking cut waste and keep shelves fresh
COMPETITIVE LANDSCAPE
Aldi leads in baked goods, while Harry-Brot remains the number one brand manufacturer
Private label performing well
CHANNELS
Consumers turn to discounters in times of high price sensitivity
Online sales growing
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN GERMANY
EXECUTIVE SUMMARY
Affordability, convenience, and health are primary considerations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
High levels of budget consciousness
Affordability and clarity prove key
WHAT’S NEXT?
Brands need to show clear, everyday benefits in face of strong private label competition
Private label to quickly mirror brand moves
Discounters to remain key, while online channel continues to develop
COMPETITIVE LANDSCAPE
Major retailers lead
Simplicity and practicality are key to success
CHANNELS
Discounters gaining share
E-commerce maintains significant growth
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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