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Baked Goods in Finland

Publisher Euromonitor International
Published Nov 25, 2025
Length 24 Pages
SKU # EP20639307

Description

In 2025, value sales of baked goods in Finland experienced a decline due to increasing health consciousness and rising prices. As a result, consumers began to limit their consumption and explore alternatives like snack bars and high-protein dairy products. However, certain products, such as oat bread, benefited from the demand for healthier options. Cakes, on the other hand, contributed to value growth thanks to indulgent and innovative offerings that emphasised convenience, seasonal flavours, a...

Euromonitor International's Baked Goods in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Baked Goods in Finland
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health concerns and price pressures limit value growth for baked goods in Finland
INDUSTRY PERFORMANCE
Baked goods faces declining value sales amid health trends and price pressures
Cakes drives the strongest value growth, supported by ongoing innovations
WHAT’S NEXT?
Premiumisation and upgraded private label ranges are expected to lift baked goods sales in Finland
Health-focused innovation is set to shape new product development in baked goods
Domestic origin will strengthen consumer trust and product appeal in baked goods
COMPETITIVE LANDSCAPE
Fazer Leipomot solidifies its leadership through innovation and domestic trust
Alfmix Oy leads value growth in 2025, with a diversified Dan Cake portfolio
CHANNELS
Hypermarkets strengthens its lead in baked goods through broad assortments and loyalty programmes
Retail e-commerce leads growth in baked goods by offering convenience and choice
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN FINLAND
EXECUTIVE SUMMARY
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
WHAT’S NEXT?
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
COMPETITIVE LANDSCAPE
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
CHANNELS
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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