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Baked Goods in China

Publisher Euromonitor International
Published Nov 12, 2025
Length 22 Pages
SKU # EP20589476

Description

Baked goods is seeing growth constrained by consumer budget consciousness and maturity in major urban centres. However, there remains significant room for expansion in lower-tier cities, while the health and wellness trend offers potential to shift demand upmarket. Nonetheless, private label products continue to dominate sales.

Euromonitor International's Baked Goods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Baked Goods in China
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Maturity and price-sensitivity hinders sales but opportunities remain in smaller cities
INDUSTRY PERFORMANCE
Baked goods demonstrates steady growth momentum
Strong growth for dessert pies and tarts
WHAT’S NEXT?
Penetration rate of baked goods in China expected to increase steadily
Health and wellness becomes a highly prominent topic in baked goods
Rise of large-scale bakery outlets in lower-tier cities in China
COMPETITIVE LANDSCAPE
Private-label products continue to hold a leading position within baked goods
Brand leader experiencing share decline
CHANNELS
Food/drink/tobacco specialists channel dominates
Supermarkets gradually being deprioritised in the consumer’s path to purchase
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN CHINA
EXECUTIVE SUMMARY
Private label gaining share while health is also in focus
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Maturity and economic conditions constrain growth
Demographic developments boost demand for breakfast cereals
WHAT’S NEXT?
Maturity remains a key factor
Opportunities for health focused development
COMPETITIVE LANDSCAPE
Strong private label presence
Stable competitive landscape
CHANNELS
Diversification of preferred shopping destinations
Continued expansion of e-commerce
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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