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Baked Goods in Canada

Publisher Euromonitor International
Published Nov 26, 2025
Length 26 Pages
SKU # EP20639201

Description

Retail sales of baked goods remain in a small negative slump in both value and volume terms in Canada in 2025. While inflationary pressures are easing, prices remain high in many cases and consumers continue to display a degree of price sensitivity. Therefore, in line with the overall category of staple foods, baked goods has not yet rebounded to stronger sales.

Euromonitor International's Baked Goods in Canada report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Baked Goods in Canada
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN CANADA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales remain in a small negative slump, in both value and volume terms
INDUSTRY PERFORMANCE
Sales of baked goods are yet to fully recover, despite the easing of inflation
Mondelez reported to be investing more strongly in cakes and pastries
WHAT’S NEXT?
Recovery to small value growth and flat-positive volume growth expected
Consumers to seek out freshness and experiential flavours
Consumer demand and legislative shifts to influence labelling and formulations
COMPETITIVE LANDSCAPE
Canada Bread Co, FGF Brands, and Loblaw Cos are the leading players in baked goods
No outstanding company growth seen in baked goods in 2025
CHANNELS
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN CANADA
EXECUTIVE SUMMARY
Low stable growth in both value and volume terms, while challenges remain
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Still-high prices continue to restrict stronger volume sales
Health and wellness trends continue to overlap with affordability concerns
Snacking trends continue, supporting baseline sales
WHAT’S NEXT?
Flat volume and low value growth expected, supported by baseline demand and suppressed by ongoing challenges
International/multicultural flavour trends look set to stay over the coming years
Evolving labelling requirements set to impact indulgent and high-sugar products
COMPETITIVE LANDSCAPE
Loblaw Cos, Canada Bread, and FGF Brands are all attracting attention
Maple Lodge Farms, Nissin Foods, and Mondelez attract attention to their brands to support growth
Mergers and acquisitions and leveraging growing categories boost competitive strength of companies and brands
CHANNELS
Supermarkets maintains distribution lead, despite an erosion of share due to competition from budget-friendly outlets
Retail e-commerce sees the strongest channel growth
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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