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Baked Goods in Bulgaria

Publisher Euromonitor International
Published Nov 14, 2025
Length 24 Pages
SKU # EP20589540

Description

Baked goods in Bulgaria is recording rising value sales in 2025, primarily due to retail price increases and changing consumer habits. Frozen baked goods stands out as the fastest-growing subcategory, supported by affordability and convenience. Health trends continue to drive innovation, with sourdough and protein-enriched bread gaining ground. Retail expansion, e-commerce development and convenience store growth are reshaping distribution dynamics. Over the forecast period, rising costs and evo...

Euromonitor International's Baked Goods in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Baked Goods in Bulgaria
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices, convenience and health trends shape growth for baked goods
INDUSTRY PERFORMANCE
Retail price increases underpin value growth
Frozen baked goods sees greatest dynamism
WHAT’S NEXT?
High production costs and changing diets shape future performance
Health and wellness trends to drive innovation
Convenience stores and e-commerce support distribution growth amid innovation packaging formats
COMPETITIVE LANDSCAPE
Chipita Bulgaria maintains strong category leadership
Radicom and Pobeda drive competitive dynamism
CHANNELS
Small local grocers retains importance through proximity and variety
E-commerce and supermarkets expand their bakery offerings
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Retail prices continue to drive value growth in staple foods
Rising cost of living fuels price sensitivity and private label demand
Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
Retail price regulation and euro adoption to influence future growth
Plant-based expansion and convenience will sustain growth momentum
Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
Bella Bulgaria maintains leadership through strong multi-category presence
Smaller players target niche growth segments
CHANNELS
Small local grocers retains leadership amid format diversification
E-commerce and discounters remain fastest-growing channels
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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