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Baked Goods in Belgium

Publisher Euromonitor International
Published Nov 14, 2025
Length 23 Pages
SKU # EP20589345

Description

Baked goods recorded positive performance in both value and volume terms in 2025, supported primarily by the steady demand for bread. After years of stagnation, bread consumption picked up again, reflecting its renewed image as a natural, nutritious, and versatile food suitable for multiple eating occasions. Consumers increasingly perceive bread, especially wholegrain and artisanal varieties, as both a healthy and comforting staple that aligns with their daily routines. This shift was encouraged...

Euromonitor International's Baked Goods in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Baked Goods in Belgium
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bread drives overall growth as consumers seek both health and comfort
Wholegrain and packaged leavened bread gain popularity
INDUSTRY PERFORMANCE
Local preferences and health awareness shape consumer choices
Health perception defines category trajectories
WHAT’S NEXT?
Premiumisation and sophistication to sustain growth
Naturalness, fibre content, and dietary niches to lead health trends
Sustainability and digital innovation to shape the future
COMPETITIVE LANDSCAPE
Artisanal producers retain leadership through tradition and trust
Nutrition & Santé Benelux SA gains traction with health-focused portfolio
CHANNELS
Supermarkets strengthen leadership, while micro-bakeries thrive on authenticity
E-commerce gains traction with convenience and local focus
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN BELGIUM
EXECUTIVE SUMMARY
Economic stability and evolving eating habits support steady growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Indulgence, local sourcing, and naturalness define consumer choices
Consumers balance wellness, value, and sustainability
Plant-based innovation and clean labels drive category evolution
WHAT’S NEXT?
Naturalness and premium simplicity to guide future growth
Shifts in consumption patterns and retail dynamics
COMPETITIVE LANDSCAPE
Artisanal producers retain leadership through quality and tradition
Innovation and sustainability drive growth in plant-based products
CHANNELS
Supermarkets consolidate their leading role through flexibility and accessibility
E-commerce expands through convenience and premium differentiation
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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