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Baked Goods in the US

Publisher Euromonitor International
Published Nov 12, 2025
Length 28 Pages
SKU # EP20589430

Description

Sales of baked goods remain stable in current value terms in 2025, but economic pressures and price increases constrain volume growth. Due to budgetary constraints more consumers are shifting towards more affordable baked goods and smaller pack sizes, while also cutting out indulgent treats such as cakes, with this latter trend also linked to rising health concerns.

Euromonitor International's Baked Goods in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Baked Goods in the US
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cost concerns boost sales of more affordable products and small pack sizes
INDUSTRY PERFORMANCE
Economic pressures weigh on volume sales of baked goods in 2025
Consumers turn to smaller pack sizes for health and financial reasons
WHAT’S NEXT?
Mixed outlook projected for baked goods with health, cost and indulgence influencing demand
The growing role of protein in the baked goods landscape
Potential impacts of the FDA’s proposed revocation of baking standards
COMPETITIVE LANDSCAPE
Players focusing on extending the shelf life of bread
Offering a longer shelf life could allow players to compete more effectively with artisanal products
CHANNELS
Supermarkets benefit from delivering a good mix of packaged and unpackaged baked goods
E-commerce full of potential with further investments expected
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE US
EXECUTIVE SUMMARY
Health and wellness concerns shape demand but price-sensitivity intensifies
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Financial pressures and health concerns continue to impact market demand in 2025
Unit price growth stabilises as players adjust to global challenges
Volume sales return to growth in a challenging market
WHAT’S NEXT?
Challenging future ahead with volume sales predicted to decline
Regulatory changes and trade tensions expected to influence the market
Investment expected in infrastructure and distribution developments
COMPETITIVE LANDSCAPE
Artisanal players and private label lead sales
Ferrero acquires WK Kellogg in USD3.1 billion deal
CHANNELS
Supermarkets and hypermarkets still dominate but face growing competition
E-commerce remains the most dynamic distribution channel
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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