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Baby and Child-Specific Products in North Macedonia

Publisher Euromonitor International
Published May 13, 2025
Length 20 Pages
SKU # EP20050017

Description

Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products designed for children and infants. Innovation played a significant role, with the introduction of new formulas and product lines leading to the emergence of numerous new brands within baby and child-spec...

Euromonitor International's Baby and Child-specific Products in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Baby and Child-Specific Products in North Macedonia
Euromonitor International
May 2025
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing innovations, premiumisation and higher price points drive value growth
Procter & Gamble retains its lead with the trusted brand Pampers
Pharmacists lead distribution while retail e-commerce supports wider availability and choice
PROSPECTS AND OPPORTUNITIES
Positive growth anticipated as baby and child-specific sun care is set to boost sales
Omnichannel strategies are expected to support ongoing growth for baby and child-specific products
Environmentally-friendly products are expected to be a rising trend across the forecast period
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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