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Arab and African Beauty: TheStory of Identity, Innovation and Opportunities

Publisher Euromonitor International
Published Sep 30, 2025
Length 40 Pages
SKU # EP20464009

Description

This report explores the latest trends and dynamic shifts within the beauty and personal care sector in the Middle East and Africa region, projected to drive growth. These insights help businesses stay ahead of the competition and foster growth amidst disruption by anticipating shopping motivations and addressing unmet consumer demands.

Euromonitor International's Arab and African Beauty: TheStory of Identity, Innovation and Opportunities global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Introduction
What is A-beauty?
MEA’s market growth potential
Getting hair and skin concerns right
Tapping into traditional ingredients
tapping into traditional ingredients
Tapping into traditional ingredients
Marketing to Arab and African consumers
Key Takeaways
Conclusion

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  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

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