Apparel and Footwear in South Korea
Description
Apparel and footwear in South Korea is characterised by a shift towards adaptability, with consumers increasingly valuing versatile pieces that blend style, comfort, and functionality. In 2025, retail volume sales grew by 1%, compared to 3% current value growth. The category is expected to continue growing over the next five years, driven by consumers' increasing demand for versatile and sustainable products. Brands that can offer versatility, responsiveness, and sustainability are best position...
Euromonitor International's Apparel and Footwear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Apparel and Footwear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
75 Pages
- Apparel and Footwear in South Korea
- Euromonitor International
- January 2026
- List Of Contents And Tables
- APPAREL AND FOOTWEAR IN SOUTH KOREA
- EXECUTIVE SUMMARY
- Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Versatile pieces drive sales as traditional norms erode
- CHART 2 Performance Meets Fashion – The Rise of Recovery Shoes and Low-Profile Sneakers
- Climate-responsive designs gain traction
- CHART 3 Climate-Responsive Seasonless Apparel
- Resale and rental trends reshape retail channel mix
- CHART 4 Department Stores Leverage Circular Fashion with Resale Programmes
- WHAT’S NEXT?
- Versatility, sustainability, and agility to influence future development of apparel and footwear
- Navigating seasonless style and shifting categories
- CHART 5 Analyst Insight
- Sustainability and technology to help shape the future of sales
- COMPETITIVE LANDSCAPE
- Uniqlo strengthens lead of highly fragmented competitive landscape
- Emerging brands and collaborations drive innovation
- CHANNELS
- Offline channels lead distribution via specialists but online sales continue to grow
- ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in South Korea 2025
- CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in South Korea 2025
- CHART 9 Consumer Landscape in South Korea 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- WOMENSWEAR IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Resilience in 2025 driven by comfort, premiumisation, and online engagement
- CHART 10 Key Trends 2025
- INDUSTRY PERFORMANCE
- Women's underwear remains strong sales driver, driven by comfort and premiumisation
- CHART 11 Comfort-Centric Innerwear
- Fitness-driven trend boosts swimwear sales through social media
- CHART 12 Swimwear Beyond Basics: Performance with Pattern and Style
- Casualwear evolves to meet modern women's lifestyle needs
- CHART 13 Evolving Casualwear for Women’s Daily Lives
- WHAT’S NEXT?
- Future growth driven by comfort, premiumisation, and personal expression
- CHART 14 Analyst Insight
- Navigating rapid trend cycles: The imperative for brand agility in Korean womenswear
- Building brand loyalty through integrated online and experiential strategies
- COMPETITIVE LANDSCAPE
- Frl Korea maintains lead of fragmented landscape with comfort-driven products
- CHANNELS
- Vertical commerce platforms drive online sales by age group
- COUNTRY REPORTS DISCLAIMER
- MENSWEAR IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Leveraging comfort, casual trends, and e-commerce in South Korean menswear
- CHART 15 Key Trends 2025
- INDUSTRY PERFORMANCE
- Lightweight fabrics drive versatile outerwear designs
- CHART 16 City-Ready Outdoor Outerwear: Lightweight, Functional, and Stylish
- Emerging brands drive menswear's shift to casual and hybrid styles
- CHART 17 From Workday to Weekend: POTTERY’s Versatile Setup Suits Capture Young Consumers
- Understated style and global appeal: The growing impact of Japanese Brands on Korean menswear
- CHART 18 From Japan to Seoul: BEAMS’ Debut Pop-Up Creates Buzz
- WHAT’S NEXT?
- Rising disposable income to fuel demand for quality menswear
- Key trends shaping menswear's future
- CHART 19 Analyst Insight
- COMPETITIVE LANDSCAPE
- Leading Japanese brands capitalise on casualwear trend
- CHANNELS
- Online retail platforms drive menswear sales among younger consumers
- Department stores and apparel specialists remain key offline channels
- COUNTRY REPORTS DISCLAIMER
- CHILDRENSWEAR IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising incomes and influencer brands fuel childrenswear expansion in South Korea
- CHART 20 Key Trends 2025
- INDUSTRY PERFORMANCE
- Influencer-led brands drive premium sales through innovative retail
- CHART 21 Shinsegae Gangnam Department Store’s “Influencer Market” Pop-up
- New challenger brands reshaping childrenswear in South Korea
- CHART 22 Launch of Covernat Kids, as Challenger Brands Look to Compete with Incumbents
- The growing influence of the gifting trend on childrenswear
- CHART 23 W Concept’s Childrenswear Category Grows Due to Gifting
- WHAT’S NEXT?
- How premium and junior styles are set to redefine childrenswear
- Polarisation and circular consumption to reshape landscape
- Aunty Power and its expanding role in South Korea
- CHART 24 Analyst Insight
- COMPETITIVE LANDSCAPE
- Top brands consolidate share through strategic expansion, but new brands are emerging
- CHANNELS
- Offline retail remains dominant despite e-commerce growth
- COUNTRY REPORTS DISCLAIMER
- SPORTSWEAR IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Bridging fitness and fashion: How versatility and integrated retail are driving sportswear’s growth
- CHART 25 Key Trends 2025
- INDUSTRY PERFORMANCE
- How lifestyle, social media, and premium brands propel Korean athleisure
- CHART 26 Alo Yoga Opens First Asia Flagship Store in Seoul’s Dosan Park
- Authentic technical performance elevates premium sportswear
- CHART 27 Arc’teryx – From Alpine Gear to Urban Icon
- Emerging trends and strategies present opportunities for growth
- CHART 28 Hoka – Building Influence Through Micro-Communities
- WHAT’S NEXT?
- Versatility and athleisure to drive growth amidst evolving consumer lifestyles
- CHART 29 Analyst Insight
- Community-based fitness fuels demand and brand loyalty
- Authenticity and technical performance to influence consumer preferences
- COMPETITIVE LANDSCAPE
- Nike and adidas maintain popularity through performance and lifestyle appeal
- CHANNELS
- Sports goods stores lead distribution, while e-commerce makes further gains
- COUNTRY REPORTS DISCLAIMER
- JEANS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Pop culture and digital engagement propel jeans in South Korea to continued growth
- CHART 30 Key Trends 2025
- INDUSTRY PERFORMANCE
- Guess leverages K-pop to refresh brand image and target Generation Z
- CHART 31 Guess Selected Popular K-Pop Group NMIXX as its New Ambassador for Asia
- Agile product planning fuels growth in economy jeans
- CHART 32 Musinsa Standard – Fast Fashion, Faster Denim Planning
- Emerging brands drive innovation with experimental denim
- CHART 33 Denim as a Sensitive, Transformative Fabric
- WHAT’S NEXT?
- Redefining denim: How consumer preferences and brand innovation will drive sales
- CHART 34 Analyst Insight
- Economy jeans to gain further traction with improved quality and affordability
- Functional fabrics to reshape Korean denim for longer summers
- COMPETITIVE LANDSCAPE
- Frl Korea Co Ltd leads fragmented competitive landscape with Uniqlo
- CHANNELS
- Offline apparel specialists lead distribution but omnichannel strategy is important
- COUNTRY REPORTS DISCLAIMER
- HOSIERY IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Active lifestyles and fashionable functionality propel sales of hosiery
- CHART 35 Key Trends 2025
- INDUSTRY PERFORMANCE
- Hosiery sales driven by lifestyle changes
- CHART 36 Legacy Brand Enters South Korea with a Strategy to Capture Younger Generations
- Running trend drives innovation in functionality
- CHART 37 Performance First: Functional Socks Designed for Running
- Private label expansion drives interest in quality but affordable alternatives
- CHART 38 Convenience Meets Fashion: 7-Eleven’s Private Label Fashion Strategy
- WHAT’S NEXT?
- Consumers to increasingly seek functional and fashionable hosiery
- CHART 39 Analyst Insight
- Non-sheer hosiery to remain dominant, sheer hosiery to decline
- Online platforms to drive sales of everyday basics
- COMPETITIVE LANDSCAPE
- Fragmented landscape with private label growth and brand loyalty
- CHANNELS
- Online platforms drive sales of everyday hosiery basics
- COUNTRY REPORTS DISCLAIMER
- APPAREL ACCESSORIES IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Navigating 2025's dip with K-Pop, luxury, and strategic growth
- CHART 40 Key Trends 2025
- INDUSTRY PERFORMANCE
- Rising polarisation between mass consumers and those seeking niche designs
- CHART 41 Gentle Monster Launches New Headwear Brand, Atiissu, in 2025
- International tourists drive demand for essential local brands
- CHART 42 Matin Kim Offers Seoul Exclusive Selection Only via its Offline Flagships
- K-pop is rising influence on styling trends
- CHART 43 Bandanas and Scarves as Expressive Styling Items
- WHAT’S NEXT?
- Fashion and pop culture to drive demand for hats/caps
- CHART 44 Analyst Insight
- Easing of formal dress codes to place further pressure on ties and belts
- Modern retail innovations to fuel growth in luxury accessories
- COMPETITIVE LANDSCAPE
- Luxury brands maintain lead in local apparel accessories
- CHANNELS
- Offline retail remains dominant despite e-commerce growth
- COUNTRY REPORTS DISCLAIMER
- FOOTWEAR IN SOUTH KOREA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- How e-commerce and comfort-driven choices are realigning footwear
- CHART 45 Key Trends 2025
- INDUSTRY PERFORMANCE
- Weather-responsive design drives adaptive footwear solutions
- CHART 46 Rockfish Weatherwear Goes Public in April 2025
- Travel and tourism inspires versatile footwear designs
- CHART 47 Cueren Launches 2025 Summer Campaign Using Slogan “Everyday Voyage”
- Le Mouton drives growth with online-first and D2C strategy
- CHART 48 Le Mouton Drives Growth with Online-First and D2C Strategy
- WHAT’S NEXT?
- Local consumers to prioritise comfort and versatility
- CHART 49 Analyst Insight
- Navigating economic headwinds: How value-for-money can redefines footwear purchases
- Online channels and D2C strategies to remain key drivers
- COMPETITIVE LANDSCAPE
- Leading sportswear brands maintain strength through multifunctional designs and activities
- CHANNELS
- E-commerce leads footwear sales with convenience and flexibility
- COUNTRY REPORTS DISCLAIMER
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