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Apparel and Footwear in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 80 Pages
SKU # EP20808058

Description

Apparel and footwear in Japan demonstrated resilience in 2025, with 3% retail current value growth, reaching JPY8,489 billion, driven by inbound tourism and experience-driven retail. Tech innovation is reshaping apparel and footwear. With the extreme summer heat brands are launching advanced materials and product innovations that emphasise breathability, UV protection, and moisture control. Growth is set to continue, with a forecast retail current value CAGR of 2% over the next five years, reach...

Euromonitor International's Apparel and Footwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

80 Pages
Apparel and Footwear in Japan
Euromonitor International
January 2026
List Of Contents And Tables
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
CHART 2 Nike's New Collection Introduced for the World Athletics Championships
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
CHART 3 Onitsuka Tiger Captures Global Attention with Flagship Store
Tech innovation drives growth in functional fashion to address warmer summers
CHART 4 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
CHART 5 Analyst Insight
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in Japan 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Japan 2025
CHART 9 Consumer Landscape in Japan 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional textiles and rising number of working women contribute to growth
CHART 45 Key Trends 2025
INDUSTRY PERFORMANCE
Growth seen for womenswear in 2025, with several key growth drivers
Resale and rental services gain traction among professionals, impacting primary sales
CHART 46 AnotherADdress.biz Offers A New Format for Workwear Access in Japan
Technological advancements drive innovation in functional textiles
CHART 47 UV Shields to Sweat Control: Technology Reshapes Womenswear
Inbound tourism drives demand for localised and exclusive womenswear
CHART 48 Zara’s Japan-Exclusive Collaboration Reflects Inbound Demand for Cultural Immersion
WHAT’S NEXT?
The rising working female population will drive demand for professional attire
Technology expected to reshape womenswear
K-fashion and personal expression set to drive growth
CHART 49 Analyst Insight
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead with innovative strategies
Strategic acquisition to enhance operational efficiency and innovation
CHANNELS
Offline retail remains dominant as consumers still value tactile experiences
E-commerce poses moderate competition to offline stores
COUNTRY REPORTS DISCLAIMER
MENSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Comfort and functionality propel growth in menswear
CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
Rising demand for products to better manage the heat
CHART 11 Functional Innerwear for Japan’s Hotter Seasons
AOKI capitalises on inbound tourism with tailored experiences
CHART 12 AOKI Targets Inbound Tourists with Tailored Menswear Experiences
Shifting workplace norms drive menswear evolution
CHART 13 Elevating Business Casual for the Modern Workplace
WHAT’S NEXT?
Tourism will continue to impact sales of menswear
Functionality to drive growth in men’s nightwear, but men’s outerwear will continue to lead
Sustainability initiatives to shape menswear strategies
COMPETITIVE LANDSCAPE
Fast Retailing leads menswear with versatile basics
Opportunities for growth through differentiation
CHANNELS
Offline retail continues to dominate menswear for the personal experience
Retail e-commerce gains ground in menswear, with social commerce emerging
CHART 14 Analyst Insight
Convenience stores disrupts sales channels in menswear
COUNTRY REPORTS DISCLAIMER
CHILDRENSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Childrenswear defies headwinds with safety, innovation, and tourism-driven growth
CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
Value growth continues, but declining birth rate limits volume growth opportunities
CHART 16 Cooling Items Gain Traction in Childrenswear Amid Extreme Heat
Volume sales also hampered by resale and rental
CHART 17 ECOLIFE COCO Expands Across Japan with Accessible Locations
Inbound tourism boosts sales of premium childrenswear and value sales
CHART 18 Mikihouse Strengthens Inbound Strategy with Boutique Launch and Tourist Engagement
WHAT’S NEXT?
Economic factors and tourism expected to drive demand for childrenswear
Girls’ apparel to remain the most significant, while baby and toddler wear will see challenges
Functionality, online communities and AI-driven retail to shape childrenswear
CHART 19 Analyst Insight
COMPETITIVE LANDSCAPE
Leading retailers maintain strong positions through strategic collaborations
CHANNELS
Offline retail dominates childrenswear through extensive retail networks
With the popularity of shopping both online and offline, omnichannel retail is significant
COUNTRY REPORTS DISCLAIMER
SPORTSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sportswear thrives on versatility, innovation, and sustainability
CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
Functionality meets fashion to drive sales of sportswear
Sports apparel drives sales, but sports footwear sees stronger growth
Events contribute to growth in sportswear
CHART 21 Sports Events Spark Growth in Sportswear in Japan
Tech-savvy consumers drive demand for functional sportswear
CHART 22 The North Face introduces Climate Adaptation Product Line
WHAT’S NEXT?
Sportswear for everyday fashion set to drive growth
Technology, niche sports, and sustainability to shape the landscape
CHART 23 Analyst Insight
COMPETITIVE LANDSCAPE
adidas, Asics, and Nike lead despite emerging competition
CHANNELS
Offline retail dominates, with the opening of new outlets to meet tourist demand
CHART 24 Columbia Increases its Retail Presence in Tourist-Heavy Districts
TikTok Shop emerges as new e-commerce channel
COUNTRY REPORTS DISCLAIMER
JEANS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inbound travel, craftsmanship, and casualisation drive sustained growth for jeans
CHART 25 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation impacts the growth of jeans in 2025
CHART 26 Levi’s Opens Flagship Store in Nagoya Featuring Tailor Shop
Japanese denim blends heritage with experiential tourism
CHART 27 Okayama Prefecture: Japan’s Denim Capital Embraces Tourism in 2025
Denim takes its place in professional wardrobes
CHART 28 AOKI Expands into Office-Ready Denim with its MeWORK Women’s Line in 2025
WHAT’S NEXT?
Made-in-Japan denim set to contribute to growth
Premium jeans will maintain its dominance, but market polarisation will remain evident
Sustainability and customisation to shape the future of denim
CHART 29 Analyst Insight
COMPETITIVE LANDSCAPE
Itochu and Fast Retailing lead jeans with legacy brands
LVMH and Daidoh expand their presence in jeans through strategic acquisitions
CHANNELS
Offline retail dominates jeans due to the importance of fit, and the in-store experience
Social commerce platform TikTok Shop set to drive continued growth for retail e-commerce
COUNTRY REPORTS DISCLAIMER
HOSIERY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slow growth due to maturity, but opportunities remain
CHART 30 Key Trends 2025
INDUSTRY PERFORMANCE
Tabio's character collaborations contribute to growth
CHART 31 Tabio’s Character Collaborations Drive Growth for Hosiery
Non-sheer hosiery dominates
Inclusive innovations impact product design and functionality
CHART 32 Inclusive Hosiery for Diabetic Foot Care
Advanced technology is reshaping hosiery in Japan
CHART 33 Sleep Tech Hosiery for Cold Feet
WHAT’S NEXT?
Functional innovations set to drive growth despite saturation
Health and self-expression to impact sales
CHART 34 Analyst Insight
COMPETITIVE LANDSCAPE
Gunze, Tabio Corp, and Shimamura lead through innovation
Opportunities arise from innovation and niche targeting
CHANNELS
Offline retail remains dominant, with convenience stores having an impact
Retail e-commerce emerges as strategic growth engine
COUNTRY REPORTS DISCLAIMER
APPAREL ACCESSORIES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Apparel accessories sees polarisation and demand for functional accessories
CHART 35 Key Trends 2025
INDUSTRY PERFORMANCE
Continued growth, especially for hats/caps, although ties and belts lose some relevance
Functional needs drive demand for specific accessories
CHART 36 3COINS Offers Affordable Accessories Targeting Consumers with Limited Budgets
Climate extremes drive functional innovation in apparel accessories
CHART 37 Uniqlo UV Cut Face Cover Provides a Practical Response to Rising Summer Temperatures
WHAT’S NEXT?
Consumers prioritise practicality and affordability in apparel accessories
Hats/caps to lead growth due to practicality and safety
CHART 38 Analyst Insight
Innovative products and services to shape apparel accessories
COMPETITIVE LANDSCAPE
Fast Retailing maintains its lead through functional product development
Convenience stores see growth in apparel accessories with affordable private label lines
CHART 39 FamilyMart’s Convenience Wear: Disrupting Japan’s Fashion Landscape
Opportunities for companies to grow by leveraging the latest trends
CHANNELS
Offline retail dominates, with convenience stores rising thanks to affordable accessories
Retail e-commerce sees the rise of social commerce
COUNTRY REPORTS DISCLAIMER
FOOTWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Footwear thrives on comfort and functionality, with continued growth projected
CHART 40 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers prioritise comfort and functionality in footwear
Wellness trend drives demand for functional footwear in Japan
CHART 41 OOFOS Drives Japan’s Recovery Footwear Movement
Inbound tourism fuels sales, with unique designs and cultural authenticity driving sales
CHART 42 Liberato’s Tatami Footwear Captures Interest of Tourists in Asakusa
WHAT’S NEXT?
Ageing population set to drive demand for functional footwear
Sustainability and technology integration to shape future trends
On's flagship launch signals Japan's growing role in global sneaker fashion
CHART 43 Analyst Insight
COMPETITIVE LANDSCAPE
Asics, adidas and Nike maintain their leading positions, with Asics taking the top spot
New entrants and product launches drive opportunities
CHART 44 Kizik’s Hands-Free Footwear Enters Japan Following Growing Popularity for Slip-Ins
CHANNELS
Offline retail remains dominant with enhanced in-store experiences
TikTok Shop social commerce impacts retail e-commerce
COUNTRY REPORTS DISCLAIMER

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