Apparel and Footwear in China
Description
Apparel and footwear in China exhibited a slow growth trajectory in 2025, driven by consumer demand for comfort and self-satisfaction, with particularly strong growth for sportswear. Consumer spending was supported by the rising median household disposable income, and sales were driven by steady economic conditions and the growing enthusiasm for exercise and sports. Although Anta (China) Co Ltd extended its leading position in 2025, the competitive landscape remained fragmented. The rise of reta...
Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
78 Pages
- Apparel and Footwear in China
- Euromonitor International
- December 2025
- List Of Contents And Tables
- APPAREL AND FOOTWEAR IN CHINA
- EXECUTIVE SUMMARY
- Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Growth is driven by economic conditions, rational purchases, and technological innovation
- Sportswear drives growth in apparel and footwear through innovation
- CHART 2 Descente Tap Into the More Professional Outdoor Segment
- Market polarisation affects value growth
- WHAT’S NEXT?
- Rising incomes, DTC strategies, and sustainability expected to drive growth
- Functional and athletic apparel set to gain further popularity among women
- Niche brands to drive growth in footwear through innovation
- COMPETITIVE LANDSCAPE
- Anta's multi-category coverage, brand strategy, and distribution extend its leading position
- CHART 3 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
- In a stable environment, opportunities for enhancing products and marketing
- CHANNELS
- Interest-based e-commerce platform Douyin takes share from Tmall
- CHART 4 Interest-Based E-Commerce is a Challenger to Tmall
- Quick commerce gains traction with 30-minute delivery
- CHART 5 Analyst Insight
- ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in China 2025
- CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in China 2025
- CHART 9 Consumer Landscape in China 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- WOMENSWEAR IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Moderate growth amidst caution, driven by digital challengers, and New Chinese Style
- CHART 10 Key Trends 2025
- INDUSTRY PERFORMANCE
- Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
- Digital-native brands capture budget-conscious young consumers
- CHART 11 Digital-native Brands Like Basement FG Capture Sales in Womenswear in China
- WHAT’S NEXT?
- Rising disposable incomes and “New Chinese Style” to drive future growth
- Digital commerce and omnichannel strategies to dictate sales
- CHART 12 Analyst Insight
- Business impact of emerging trends
- COMPETITIVE LANDSCAPE
- Leaders offer extensive retail networks, while polarisation is seen
- CHART 13 Polarisation Reshapes Womenswear in China
- Digital-native challengers and omnichannel strategies will require adaptation by incumbents
- CHANNELS
- Retail e-commerce offers convenience and good prices for womenswear
- As offline sales remain significant, an omnichannel strategy is important
- PRODUCTS
- Travel and tourism drive innovation in resortwear designs
- CHART 14 More Brands Follow the Travel Theme to Capture Changing Consumer Needs
- COUNTRY REPORTS DISCLAIMER
- MENSWEAR IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Value, functionality, and e-commerce drive growth in menswear, although polarisation is seen
- CHART 15 Key Trends 2025
- INDUSTRY PERFORMANCE
- Amidst a cautious economic climate, a shift in consumer priorities is seen
- CHART 16 Market Polarisation Weighs on Value Growth in Menswear
- Men's outerwear drives sales as consumers prioritise essentials
- WHAT’S NEXT?
- Value growth to persist amidst volume decline, driven by income rise and essentials
- “New Chinese Style” to gain cultural confidence through modern silhouettes
- Functional features will be demanded in menswear
- CHART 17 Analyst Insight
- COMPETITIVE LANDSCAPE
- Challengers erode incumbents' share through digital agility
- CHART 18 Challengers Gradually Capture Mind Share and Value Sales
- Hermès and Basement FG illustrate market polarisation in China
- CHANNELS
- Competitive pricing contributes to the lead of retail e-commerce in menswear
- Offline resilience meets low-cost disruption, demanding retailer adaptation
- PRODUCTS
- Biemlfdlkk merges practical features with a relaxed aesthetic
- CHART 19 Brands Merge Practical Features with Understated Style
- COUNTRY REPORTS DISCLAIMER
- CHILDRENSWEAR IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- High-quality, functional products fuel value growth in childrenswear in China
- CHART 20 Key Trends 2025
- INDUSTRY PERFORMANCE
- Sales driven by demographic and socioeconomic factors
- Balabala drives sales with targeted products and high-end strategy
- CHART 21 Balabala's High Average Transaction Value by Focusing on Functionality
- Outdoor style drives innovation with functional designs
- CHART 22 Outdoor Style is a New Trend in Childrenswear
- Further age segmentation drives growth in childrenswear
- CHART 23 Further Segmentation by Age Band Emerges Within Childrenswear
- WHAT’S NEXT?
- An increasing number of parents likely to prioritise sustainable childrenswear
- Emotional value and high functionality to drive sales of childrenswear
- CHART 24 Analyst Insight
- COMPETITIVE LANDSCAPE
- Balabala maintains its lead in a fragmented competitive landscape
- zosee's innovative edge propels rapid growth in childrenswear
- Youngor's Bonpoint acquisition set to boost luxury childrenswear in China
- CHANNELS
- Retail e-commerce leads childrenswear with new business models
- Omnichannel presence becomes key for childrenswear brands
- COUNTRY REPORTS DISCLAIMER
- SPORTSWEAR IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Outdoor apparel and footwear propels a sportswear boom amidst fierce competition
- CHART 25 Key Trends 2025
- INDUSTRY PERFORMANCE
- Outdoor enthusiasts fuel growth with performance-driven products
- Kailas takes advantage of growth in trail running with specialised offerings
- CHART 26 Kailas Quickly Rises to Public Attention by Capitalising on the Growing Popularity of Trail Running
- Polarisation drives demand for value and premium sportswear
- WHAT’S NEXT?
- Government support and rising incomes expected to drive growth
- Performance-driven products and brand-building will be evident
- COMPETITIVE LANDSCAPE
- Nike and adidas hold leading positions amidst intensifying competition
- Specialisation and community engagement drive growth for Kailas
- Strategic acquisition by Anta Group set to reshape sportswear, particularly outdoor products
- CHANNELS
- Retail e-commerce drives sales of sportswear, but sports goods stores still leads
- Specialised retail concepts and livestreaming drive sales growth
- CHART 27 Analyst Insight
- Outlet stores redefine the retail experience with elevated concepts
- CHART 28 Beyond Discounts: The Rise of Sports Outlet Stores in China
- PRODUCTS
- Kailas and TopSports drive innovation with specialised offerings
- CHART 29 From Giants to Niches: How TopSports is Repositioning in Sportswear in China
- COUNTRY REPORTS DISCLAIMER
- JEANS IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Nostalgia, durability, and digital drive growth in jeans in China
- CHART 30 Key Trends 2025
- INDUSTRY PERFORMANCE
- Consumers prioritise durability and nostalgic styles
- CHART 31 Analyst Insight
- Standard jeans leads as these are staple apparel
- WHAT’S NEXT?
- Growth will be driven by super premium jeans, sales by standard jeans
- Jeans will be shaped by nostalgia and functionality
- The importance of retail e-commerce in jeans
- COMPETITIVE LANDSCAPE
- Digital-native brands gain traction, but Levi’s holds strong
- Polarisation, with both value-focused and premium brands performing well
- CHART 32 Luxury and Value-Focused Players Illustrate Divergent Strategies
- Emerging brands disrupt market with innovative strategies
- CHART 33 Simple Pieces Disrupts Jeans by Championing Minimalist Design and Inclusive Sizing
- CHANNELS
- Retail e-commerce leads jeans with enhanced mobile experiences
- Offline sales remain important for fit and touch
- PRODUCTS
- ICICLE's sustainable and inclusive designs drive innovation in jeans
- CHART 34 ICICLE's Denim Line Embodies the Convergence of Sustainability and Thoughtful Design
- COUNTRY REPORTS DISCLAIMER
- HOSIERY IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Emotional value and omnichannel strategies drive growth for hosiery
- CHART 35 Key Trends 2025
- INDUSTRY PERFORMANCE
- Non-sheer hosiery dominates value sales of hosiery in China through high volumes
- Bananain's emotional appeal boosts sales of hosiery through innovative marketing
- CHART 36 Bananain Socks Are More Than Just Socks
- WHAT’S NEXT?
- A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
- CHART 37 Analyst Insight
- Women's equality and changing dress codes redefine fashion norms
- Functional hosiery set to gain traction among sports enthusiasts
- COMPETITIVE LANDSCAPE
- Nan Ji Ren maintains its lead through a cost-performance strategy
- CHART 38 Langsha Struggles as Lack of Innovation Impact Sales
- Opportunities for growth for players offering budget and high-value hosiery
- CHANNELS
- Retail e-commerce leads hosiery with its diverse product range and affordable prices
- New retail concepts emerge with innovative strategies
- PRODUCTS
- New materials drive functional innovation in hosiery
- CHART 39 Materials Innovation Enables Socks to Have Various Functionalities
- COUNTRY REPORTS DISCLAIMER
- APPAREL ACCESSORIES IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Apparel accessories thrives on practicality and sustainability despite economic headwinds
- CHART 40 Key Trends 2025
- INDUSTRY PERFORMANCE
- Resale expansion threatens primary sales of apparel accessories
- CHART 41 The Rise of the Resale Market Threatens the Primary Market
- Essential and adaptable – key growth drivers in apparel accessories
- WHAT’S NEXT?
- Value growth amidst shifting consumer demands and economic headwinds
- Rising demand for style and practicality, but resale and rental trends set to hamper growth
- Sustainability and digital innovation will increasingly shape the future of apparel accessories
- CHART 42 Analyst Insight
- COMPETITIVE LANDSCAPE
- Luxury brands consolidate their presence while the low-end fragments
- CHART 43 Polarisation Continues to Impact Sales and the Competitive Landscape in China
- Challengers gain ground through innovative strategies and lower pricing
- CHART 44 Challengers Actively Take Traffic and Sales From Incumbents
- CHANNELS
- Retail e-commerce leads sales of apparel accessories in China
- The enduring appeal of physical stores for purchases of apparel accessories
- COUNTRY REPORTS DISCLAIMER
- FOOTWEAR IN CHINA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Moderate growth driven by innovation, sustainability, and evolving consumer trends
- CHART 45 Key Trends 2025
- INDUSTRY PERFORMANCE
- Growth is sustained by rising spending power and consumer confidence
- Women's footwear leads sales, but children’s footwear leads growth
- Chinese urbanites embrace Birkenstock's casual lifestyle appeal
- CHART 46 Birkenstock’s Significant Strategic Re-Entry Into the Chinese Market
- WHAT’S NEXT?
- Growth set to continue, with new national standard impacting green products
- Brand-building will be increasingly important to attract younger consumers
- Rising health consciousness will make sports footwear more popular across categories
- COMPETITIVE LANDSCAPE
- Anta draws closer to Nike with strong strategies
- On’s strategic expansion drives its growth in China
- CHANNELS
- Retail e-commerce leads distribution as consumers seek convenience
- New retail concepts emerge, with innovative store formats
- CHART 47 Analyst Insight
- Tariffs and supply chain shifts drive changes in distribution mix
- CHART 48 Shift in Sales From Export To Domestic
- PRODUCTS
- Fila's innovative product launches boost its brand image and sales
- CHART 49 Technology Can Boost Sales of Footwear
- COUNTRY REPORTS DISCLAIMER
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