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Apparel Accessories in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 23 Pages
SKU # EP20807489

Description

Apparel accessories in Japan is characterised by notable polarisation, with both the luxury and affordable segments driving value growth, resulting in a 1% growth in retail volume terms and 2% growth in retail current value terms in 2025. Sales are being driven by the increasing demand for functional and practical accessories that support daily comfort and climate adaptation. To succeed in this market, brands need to focus on developing innovative products using advanced textiles, such as moistu...

Euromonitor International's Apparel Accessories in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Apparel Accessories in Japan
Euromonitor International
January 2026
List Of Contents And Tables
APPAREL ACCESSORIES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Apparel accessories sees polarisation and demand for functional accessories
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Continued growth, especially for hats/caps, although ties and belts lose some relevance
Functional needs drive demand for specific accessories
CHART 2 3COINS Offers Affordable Accessories Targeting Consumers with Limited Budgets
Climate extremes drive functional innovation in apparel accessories
CHART 3 Uniqlo UV Cut Face Cover Provides a Practical Response to Rising Summer Temperatures
WHAT’S NEXT?
Consumers prioritise practicality and affordability in apparel accessories
Hats/caps to lead growth due to practicality and safety
CHART 4 Analyst Insight
Innovative products and services to shape apparel accessories
COMPETITIVE LANDSCAPE
Fast Retailing maintains its lead through functional product development
Convenience stores see growth in apparel accessories with affordable private label lines
CHART 5 FamilyMart’s Convenience Wear: Disrupting Japan’s Fashion Landscape
Opportunities for companies to grow by leveraging the latest trends
CHANNELS
Offline retail dominates, with convenience stores rising thanks to affordable accessories
Retail e-commerce sees the rise of social commerce
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Nike's New Collection Introduced for the World Athletics Championships
CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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