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Apparel Accessories in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 22 Pages
SKU # EP20680409

Description

Apparel accessories in China exhibited resilience in 2025, driven by the popularity of hats/caps and belts, despite the growing trend of resale and rental platforms. With economic uncertainty, some consumers turned to affordable and sustainable fashion options, with resale platforms like Plum and Zhuanzhuan expanding their presence online and offline. Sales of apparel accessories are expected to continue growing in the forecast period, albeit at a slower pace, with a focus on practicality, susta...

Euromonitor International's Apparel Accessories in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Apparel Accessories in China
Euromonitor International
December 2025
List Of Contents And Tables
APPAREL ACCESSORIES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Apparel accessories thrives on practicality and sustainability despite economic headwinds
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Resale expansion threatens primary sales of apparel accessories
CHART 2 The Rise of the Resale Market Threatens the Primary Market
Essential and adaptable – key growth drivers in apparel accessories
WHAT’S NEXT?
Value growth amidst shifting consumer demands and economic headwinds
Rising demand for style and practicality, but resale and rental trends set to hamper growth
Sustainability and digital innovation will increasingly shape the future of apparel accessories
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Luxury brands consolidate their presence while the low-end fragments
CHART 4 Polarisation Continues to Impact Sales and the Competitive Landscape in China
Challengers gain ground through innovative strategies and lower pricing
CHART 5 Challengers Actively Take Traffic and Sales From Incumbents
CHANNELS
Retail e-commerce leads sales of apparel accessories in China
The enduring appeal of physical stores for purchases of apparel accessories
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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