
Alcoholic Drinks in Uruguay
Description
Alcoholic drinks in Uruguay was heavily impacted by the country’s economic context in 2024. The economy showed greater dynamism and gross domestic production grew. Boosting local industry is the favourable exchange rate with Argentina. Small-scale contraband decreased notably during 2024, and so the attractiveness of buying products in Argentina also diminished (though this neighbouring country will continue to be cheaper than Uruguay). As a result, a substantial proportion of alcoholic drinks s...
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
57 Pages
- Alcoholic Drinks in Uruguay
- Euromonitor International
- July 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN URUGUAY
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Moderated alcohol consumption leads to further falls for beer in 2024
- Fábricas Nacionales de Cerveza continues to dominate beer in Uruguay, while non-alcoholic trend expands
- Small local grocers as favoured channel for beer
- PROSPECTS AND OPPORTUNITIES
- Maturity means low volume growth for beer in Uruguay
- Non/low alcohol options set to see further rises
- Imported premium brands will gain traction
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
- CATEGORY DATA
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 Sales of Beer by Craft vs Standard 2019-2024
- Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth hampered by poor harvest and intensified competition from imports
- Imports drive slight growth for sparkling wine
- Supermarkets leads wine sales thanks to broad variety and attractive discounts
- PROSPECTS AND OPPORTUNITIES
- Wine sales may benefit from new grape varieties and organic still wines
- Increasing attractiveness of vermouth, still light white and rosé wine
- Anticipated expansion in fine wines from local and foreign investors
- CATEGORY DATA
- Table 32 Sales of Wine by Category: Total Volume 2019-2024
- Table 33 Sales of Wine by Category: Total Value 2019-2024
- Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Overall spirits sees both volume and value sales rise in 2024
- Diageo leads spirits overall
- Modern retailers acquire traditional stores
- PROSPECTS AND OPPORTUNITIES
- Bitters and English gin sales likely to drive future growth for overall spirits
- Whiskies set to struggle against white spirits and bitters
- Innovation may boost popular products
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 63 Sales of Spirits by Category: Total Volume 2019-2024
- Table 64 Sales of Spirits by Category: Total Value 2019-2024
- Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cider continues to lose relevance in Uruguay
- Sublimar and Bodegas y Viñedos Santa Rosa remain clear leaders
- Small local grocers account for most sales, aimed at low- and mid-income neighbourhoods
- PROSPECTS AND OPPORTUNITIES
- Major players likely to strive to break seasonality
- Rise of craft cider may fuel premiumisation trend
- Product and packing innovation key to boosting consumption
- CATEGORY DATA
- Table 84 Sales of Cider/Perry: Total Volume 2019-2024
- Table 85 Sales of Cider/Perry: Total Value 2019-2024
- Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS IN URUGUAY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Young adults drive strong growth in RTDs in 2024
- Grupo Cepas leads through innovation
- Supermarkets remains the most popular channel on the back of strong promotional and brand activity
- PROSPECTS AND OPPORTUNITIES
- RTD sales forecast to keep on rising driven by cocktails and more sophisticated drinks
- Hard seltzers still under scrutiny
- Online sales set to gain share
- CATEGORY DATA
- Table 99 Sales of RTDs by Category: Total Volume 2019-2024
- Table 100 Sales of RTDs by Category: Total Value 2019-2024
- Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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