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Alcoholic Drinks in Ukraine

Published Jul 08, 2025
Length 72 Pages
SKU # EP20199904

Description

Total volume sales of alcoholic drinks rose in Ukraine in 2024. This represented a continuation of the recovery that commenced in the previous year, but sales remained some way below the level seen in 2021 before the outbreak of war following the Russian invasion of February 2022. The consumer base for alcoholic drinks remains significantly depleted following the migration of many people out of the country because of the war. The market has also been hit by the occupation of territories and issu...

Euromonitor International's Alcoholic Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Alcoholic Drinks in Ukraine
Euromonitor International
July 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN UKRAINE
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable retail volume recovery
Global player, Carlsberg, strengthens leadership, while small local company, Umanpyvo, becomes more visible in the market
Supermarkets retains leadership, but convenience stores grows faster
PROSPECTS AND OPPORTUNITIES
Limited growth opportunities for beer in Ukraine
Craft beer and premiumisation in the mass market
Non alcoholic and flavoured novelties will drive beer sales
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 13 Sales of Beer by Category: Total Volume 2019-2024
Table 14 Sales of Beer by Category: Total Value 2019-2024
Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 21 Sales of Beer by Craft vs Standard 2019-2024
Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall weak wine recovery, driven by affordable non-grape wine
Carlsberg enters Nnon-grape wine with apple/cider-based Dolcelini
E-commerce is the most dynamic channel in wine
PROSPECTS AND OPPORTUNITIES
Mass-market wine will become less affordable
Demand for flavoured alcoholic drinks will extend into wine
Carton-packed novelties to drive economy segment of still wine
CATEGORY DATA
Table 29 Sales of Wine by Category: Total Volume 2019-2024
Table 30 Sales of Wine by Category: Total Value 2019-2024
Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Spirits shows best sales performance among alcoholic drinks
Natsionalna Gorilchana Kompaniya extends lead
Forecourt retailers rapidly develop in Spirits’ sales
PROSPECTS AND OPPORTUNITIES
Imported spirits to perform well, but local vodka and brandy to dominate volumes
Craft distilleries expected to develop
Flavoured and non-alcoholic options to dominate innovation activity
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 60 Sales of Spirits by Category: Total Volume 2019-2024
Table 61 Sales of Spirits by Category: Total Value 2019-2024
Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Limited recovery of cider and lack of non-alcoholic options
Carlsberg remains clear market leader
Alcoholic drinks specialists gain share in cider
PROSPECTS AND OPPORTUNITIES
Good category prospects, supported by current trends
Flavoured cider to drive category development
Exclusive flavours and playing with bottle volumes
CATEGORY DATA
Table 81 Sales of Cider/Perry: Total Volume 2019-2024
Table 82 Sales of Cider/Perry: Total Value 2019-2024
Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN UKRAINE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Incomplete recovery after strong sales drop in 2022
Novi Produkty Group retains clear leadership
E-commerce develops in RTDs
PROSPECTS AND OPPORTUNITIES
Good opportunities for RTDs in Ukraine
Wine-based RTDs offer bright future prospects
Ready-to-serve premium innovations from Diageo
CATEGORY DATA
Table 96 Sales of RTDs by Category: Total Volume 2019-2024
Table 97 Sales of RTDs by Category: Total Value 2019-2024
Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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